STUDY ABOUT THE DEVELOPMENT OF THE PRODUCTIVITY

IN INFORMATION SOCIETY

Xinsheng Ke

School of Economics and Management, Beijing Jiaotong University, Beijing, P.R.China

Keywords: Productivity, Network cooperation, Information society.

Abstract: The information is inundant, lack of pertinence, not visual and hard to understand in information society.

These problems can lead to difficult network cooperation of affairs and directly affect the productivity level

of an organization. This paper conducts an analysis upon the development of productivity, and puts forward

the concept and features of the new generation productivity.

1 INTRODUCTION

In information society, constant development of

Internet and high technology brings people a way to

communicate, cooperate and obtain important data.

It accelerates the development of productivity,

causes the deep changes of its structure and

connotation, forms productivity of new generation,

and enormous change has taken place in terms of the

way the information workers work. In new job

world, cooperation, business intelligence and

optimizing scarce time and attention are all

important factors for success, so the new generation

software for productivity should be developed, and

the corresponding platform should be set up to

manage varied information backstage by integrating,

simplifying and applying new software and service,

and to help people to get the meaning of the

complicated data so as to improve human ability,

thus improving the productivity (Gates, 2005).

2 ANALYSIS OF THE

DEVELOPMENT OF THE

PRODUCTIVITY

“Science and technology is the primary

productivity”. In network society, information is the

important resources for the development of modern

productivity, and information technology and

network technology have already become the most

advanced and active productivity. Meanwhile,

information society also faces an enormous

challenge which is how to raise information

productivity effectively, how to make existing

information meaningful, and how to make people

centralize, optimize and employ their professional

technique in order to make important data visualized

so that people can understand data fast and

thoroughly and try to decrease the time spent in

dealing with numerous information in the

environment packed with information, thus

improving the productivity of the whole society.

Therefore, new generation productivity should be

developed in order to realize the transition from

information productivity to the new generation

productivity.

2.1 Current Development Situation of

the Productivity

The development of the productivity is a dynamic

course which develops constantly in produce with

the interaction and progress of science and

technology. Because of the development of science

and technology, the development of productivity is

accelerated day by day. Up to cyber times at present,

the evolution of the productivity of human society

can roughly be divided into four stages: Primitive

era productivity, agricultural craft labor productivity,

industrial machine productivity and information

productivity in network information age. Though

there are different tools and correspondingly

different organizational form for production, the

development of productivity in each stage is not

independent. In network society, the internet

becomes the information productivity in the new

428

Ke X..

STUDY ABOUT THE DEVELOPMENT OF THE PRODUCTIVITY IN INFORMATION SOCIETY .

DOI: 10.5220/0003585304280431

In Proceedings of the 13th International Conference on Enterprise Information Systems (EIT-2011), pages 428-431

ISBN: 978-989-8425-55-3

 2011 SCITEPRESS (Science and Technology Publications, Lda.)

generation as a tool of producing (Li, 2005), and

meanwhile there also exists machine productivity

and other productivity, so they develop all together

and including each other.

With the pushing of new technical revolution,

social productivity is developing at an

unprecedented pace and demonstrating a lot of new

features. For example, the factors that restrict and

influence the development of social productivity are

more and more complicated and form the

complicated productivity system; the key element of

productivity swells progressively, and the systematic

structure changes deeply; the scientific and

technological content in productivity increases and

intelligentizes constantly; productivity keeps

developing with higher speed; it crosses over areas

and national boundaries and develops globally, etc.

2.2 Development Foundation of the

New Generation Productivity

The productivity of industrial era is mainly shown as

the traditional machines’ using energy as resource. It

enlarges the human's physical power through

utilizing the mechanical tool of low intelligence, for

instance the application of tools such as the cars,

trains, planes, etc. It is the primitive foundation for

the new generation productivity. Industrial era is the

society of producing material goods, whose

technicalization offers certain foundation for

appearance and development of the information

productivity of future generation too. However, the

predicament which people face in industrial era lies

in the relative difficulty of trans-regional and trans-

departmental information acquisition. Therefore, in

order to improve productivity, it is necessary to

develop information technology. In accordance,

information productivity based on network forms

and develops naturally.

Network age regards service as the foundation.

The most important factor is not the energy, but the

information (W2003ang,). With the constant

development of the network technology and

information technology the information productivity

of the network society appears on the basis of high

development of industrialization. It is one type of

production capacity driven by capital of knowledge,

circling information technology as the core, and

based on new and high technology. It regards

Internet as the tool system and combines with high-

quality laborers. Appearance and constant perfecting

of information productivity makes the information

resources the factor of primary importance to control

economy progressively. It also narrows the digital

gap between all kinds of organization and man and

realizes worldwide interconnection extensively, so

that the productivity of the whole network society is

raised. With the good development and support of

the information technology, it is possible to further

develop towards more advanced technology. As a

result, the development of the information

productivity in network age is the key factor for the

development of new productivity, and offers the

corresponding technological foundation for more

intelligent information processing and the

development of cooperation in network.

In information and network society, due to the

constant development of the network and

information technology, the amount of information

that the mankind has produced in the past 30 years is

the total in the past 5000 years, and it will still

increase in the form of geometric progression in the

future. But in the information storehouse only seven

percent of the information is meaningful (Jia, 2002).

Therefore, in the network society of information

explosion, people again face the new predicament,

that is the lack of yardstick to select information.

They feel losing the thinking and rational guidance,

and can only accept information superficially. The

information surplus together with the instant

reaction of information spread makes the region

difference and the time difference nearly zero, the

control of information quality difficult, and

information workers’ ability dropping.

Try to utilize the existing information and

knowledge to analyze the information with

intelligence and to make information productive by

carrying out pointed application, visualized and

efficient using, etc. Set up the synergy platform

through network, and make information workers

share information very well with synergy software.

Realize cooperation in work and finally, really

promote productivity of all kinds of organization and

people, thus constructing the new generation

productivity.

3 THE CONCEPT AND

FEATURES OF THE NEW

GENERATION

PRODUCTIVITY

On the basis of analyzing the features and

developing trend of the new generation productivity,

the paper in the following part will introduce the

concept and features of the new generation

productivity.

STUDY ABOUT THE DEVELOPMENT OF THE PRODUCTIVITY IN INFORMATION SOCIETY

429

3.1 The Concept of the New

Generation Productivity

New generation productivity is a kind of advanced

productivity in the background of information

economy and network economy. It developed from

the information productivity and based on the

software and hardware technology and high security

of the network, and helped information workers to

find or build the special files they need quickly

through developing knowledge ware which could

filtrate, classify and choose intellectually to make

people understand the information correctly and

rapidly by multidimensional presentation,

communicating and transporting with other

information workers who is far from each other in

the synergy platform to realize the optimization of

work efficiency.

Network technology and intellectual application

technology are the key to the development of new

generation productivity, its rapidly development and

extensive application had a deep impact on the

development of society and economy, enabled the

production high-speed, high-efficient and low

consumption, saved the working time, and accelerate

the development of productivity. Among them,

compared with the information productivity in cyber

times which is for information sharing and

information application, the intellectual factor in the

new generation productivity is stronger and more

valuable than the information factor in information

productivity. So the expression form of the new

generation productivity which takes intellectual

application technology as the important sign is a

mutual intelligence system based on the Internet, it

has two basic key elements, i.e. the high intelligence

of people and that of the software. The interaction

and working in coordination of people and software

intelligence can enlarge the human intelligence, fully

play an intellectual role and make the new

generation productivity become advanced

productivity of promoting the development of

economy.

3.2 The Features of the New

Generation Productivity

Based on the needs of development of information

society and urgent request to fully enhance the

production efficiency, the new generation

productivity certainly has the common

characteristics with the original information

productivity on the basis of it, such as the

complexity, rapid development and globalization,

etc. Also it will show a series of new features.

Forward-looking. The new generation productivity

is a productivity which developed on the basis of

information productivity, its research content is how

to make full use of the information technology and

how to further optimize the display and applications

of network resources on the basis of the existing

resources to improve the productivity of

organizations and individuals in the existing

information and network economy background.

Therefore, the new generation productivity is for the

times and lead the development trends of social and

science technology, forward-looking and can guide

information workers working differently, so that it

developed from information technology to the

intelligence application technology, strengthen

people's awareness of new-style work, inspired the

potential for thought into value, and strengthen the

competitive advantages.

Synergy of Network. With the matures of network

technology, shared work space has grown up

gradually, tools for automation of work flow become

richer, and the connection of people, information

and resources can make them fully understand the

information to help organizations and individuals

achieve high synergies to avoid duplicate work. The

new generation software which has the feature of the

new generation productive and gradually being

recognized with the enterprises makes all separate

persons, organizations and systems together, breaks

the information island between people, organizations

and system and reaches synergy and implements the

application object of management. At the same time,

security infrastructure also should be built in the

technical support of network security technology to

facilitate anyone to do security work with the

documents and operation procedure.

High Intelligentization. Intellectual technology is the

key of the new generation productivity, which takes

the Internet and corporate Intranet as a platform and

develops knowledge ware for data visualization,

intelligent filtering, classification and selection of

information, achieve functions of multidimensional

data display and other, so that information workers

can quickly find or create the necessary professional

files and fully and accurate understanding to achieve

the maximum efficiency in the future. Therefore, the

new generation productivity is highly intelligent,

able to achieve people's day-to-day operation of a

self-adaptive and automatic processing of relevant

information to help people understand the meaning

of the complex data in order to meet people's

request, and then enhance the capacity and

productivity of people.

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Integration. New generation productivity provides a

single "entry point" with access to the Internet world

through integration of communications, which point

is consistent at different places of application and

equipment. Information workers can get all the

information needed in a single type view regardless

of where they are and many different kinds of

information can be in a separate, identical type of

view. Therefore, high integration of the new

generation productivity can avoid the duplication of

information workers to a certain extent, and improve

the productivity of the organizations and individuals.

High Efficiency. The new generation of productivity

has higher output efficiency than any previous one

and help information workers get rid of the

tremendous pressure of the complicated work of

information selection in order to do more valuable

work which the new generation software can’t do.

So it can also improve the productivity of

individuals and thereby enhance the productivity of

society as a whole.

4 CONCLUSIONS

The development of productivity is a systematic

project to enhance the productivity of a city, which

would impact powerfully on the city's economy

development. The new generation productivity has

not been complete enough in many areas, and it still

needs further exploration and advancement on the

foundation of existing information productivity, to

discover more great potential of new generation

productivity and boost the total productivity of the

whole network society.

REFERENCES

Bill Gates, 2005. New World of the Work of Tomorrow.

China Computer World Daily. Beijing.

Juheng Li, 2005. Construction of Factor System of

Extensive Productivity. Research on productivity.6.

Lefang Jia, 2002. Continuable Development of

Knowledge Economics and People. Wei Shi. 8.

Zhengguo Wang, 2003. Theory of new productivity.

People’s Press, Beijing.

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