2.3.1 The Information Interaction of
Government
The information shared among government
department and other node enterprises consists of
related environmental protection laws and
regulations, environmental protection policy and
environmental protection practice achievement of
the enterprises. The government will provide the
latest environment evaluation indices standard to the
platform at any time, such as energy utilization rate
index, equipment and material utilization rate index,
recycling index of waste, etc. Meanwhile, the
government departments share ecological
information of other enterprises from the platform,
such as the amount of waste recycling, the utilization
rate of energy, emissions intensity of waste gas, etc.
This behavior is necessary for the enterprise and
government to understand the present reverse
logistics in supply chain promptly. So, they can
identify problems timely and modulate the operation
procedure in ecological supply chain to promote
waste recycling utilization effectively.
2.3.2 The Information Interaction of
Suppliers
The information flow of suppliers mainly includes
information that suppliers share with other node
enterprises. The suppliers provide materials demand
and supply information for logistics providers. The
suppliers provide quality, order of producers, order
implementation, products and technology
improvement information for producers. The
suppliers provide various ecological indices
information for supply chain platform. Meanwhile,
suppliers obtain from the platform producers’
demand, inventory, production planning
information, etc. They also receive feedback
information of its ecological information. Then they
adjust their production ways of products to accord
with ecological requirements according to the
feedback information timely. So, they can control
ecological level of the whole supply chain from the
source.
2.3.3 The Information Interaction of
Producers
Producers have a direct link with suppliers, sellers,
logistics service providers from. Producers provide
the material information needed by the future
production cycle, real-time updating inventory
information and production planning information for
the suppliers. To ensure the enterprises of the supply
chain develop coordinately, producers are also
required to share the new product’s development
information with the suppliers, which includes new
craft, new technology and new material information.
The producers share sellers with the product ,order
and order executive information. They also share the
goods supply information with the logistics
providers. At last, they send out kinds of ecological
indices information to ecological supply chain
platform. Meanwhile, the producers can obtain
information shared form other node enterprises in
the platform. After receiving the feedback
information, the producers adjust their production
ways of products to conform to ecological
manufacturing, such as craft, design, packaging, etc.
2.3.4 The Information Interaction of Sellers
Aiming at reducing supply chain cost and preventing
upstream enterprise from overstocking products,
sellers should share theirs inventory information
with suppliers, so that the suppliers can organize
flexible production, especially when the uncertainty
brought by demand fluctuation and occasional
glitches in production and transportation is evitable ,
sharing the inventory information is particularly
important. At the same time, sellers would also share
logistics demand information. Just like other role of
member enterprises, the sellers also share kinds of
ecological indices information to ecological supply
chain platform and receive information from the
platform. Based on the feedback information from
the platform, the sellers try their best to achieve
ecological marketing standard.
2.3.5 The Information Interaction of
Logistics Providers
The information flow is composed by the
information the logistics providers send to the
platform and prepare to share with other members of
eco-supply chain, such as the optimal route schemes,
logistics route, vehicles information, etc. The
logistics providers are the important link in the
entire eco-supply chain, because the logistics
providers are responsible for the material, product
transportation and the feedback of order information
of the entire supply chain. If it is necessary, the
logistics providers will keep certain inventory for the
producers. At last, Logistics providers also share
kinds of ecological indices information to ecological
supply chain platform.
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