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3 CONCLUSIONS
According to the findings of McKinney et al. (2002),
this study assumes that service quality
disconfirmation will positively influence service
satisfaction. In addition, according to the findings of
Wixom and Todd (2005), this study expects that
system satisfaction will positively influence service
satisfaction. Moreover, information satisfaction,
system satisfaction and service satisfaction
positively influence perceived usefulness and
perceived ease of use. According to Kim et al.
(2008) and Song et al. (2007), this study predicts
that continuance intention, recommendation
intention, and complaint intention will be influenced
by perceived usefulness, perceived ease of use and
perceived enjoyment. The weights of the factors of
tourism websites (with and without transaction)
upon different attributes will vary.
With the prevalence of the Internet, tourism
websites are also increasing. They not only
encounter the challenge from rivals, but also face the
impact of other information platforms (such as
blogs). The prediction of this study allows tourism
website managers to recognize the success factors of
websites. By examining the attributes of tourism
websites, the managers can adjust their operational
strategies and quality of tourism websites, and
enhance operational performance.
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