Assessing the Viability of Service Innovations: A Structured Business Modeling Approach

Bart Nieuwenhuis, Björn Kijl, L. O. Meertens, Maria-eugenia Iacob

2011

Abstract

Currently, business modeling seems to be an art instead of a science, as no scientific method for business modeling exists. This causes many service innovation projects to end after the pilot stage, unable to fulfill their apparent promises. We propose a structured method to create “as-is” business models in a structured manner. The method consists of the following steps: identify the involved value network roles, recognize relations among these roles, specify their main activities and develop a quantitative model using realistic estimates. The resulting quantitative business model is suitable for analysis of the current situation. This is the basis for further predictions, like business cases, scenarios and alternative business model designs. We offer two extra steps to develop and analyse these alternatives. Using our method may increase the viability of service innovation projects by helping to improve the underlying service innovation business model design.

References

  1. Al-Debei, M. M., Avison, D.: Developing a unified framework of the business model concept. European Journal of Information Systems 19(3), 359-376 (2010). doi:10.1057/ ejis.2010.21
  2. Henderson-Sellers, B., Ralyté, J.: Situational Method Engineering: State-of-the-Art Review. Journal of Universal Computer Science 16(3), 424-478 (2010)
  3. Hermens, H. J., Vollenbroek-Hutten, M. M. R.: Towards remote monitoring and remotely supervised training. J Electromyogr Kines 18(6), 908-919 (2008). doi:DOI 10.1016/j.jelekin.2008.10.004
  4. Hevner, A. R., March, S. T., Park, J., Ram, S.: Design Science in Information Systems Research. MIS Quart 28(1), 75-105 (2004)
  5. Ilmarinen, J.: The Work Ability Index (WAI). Occup Med (Lond) 57(2), 160- (2007). doi:10.1093/occmed/kqm008
  6. Ilmarinen, J., Tuomi, K., Klockars, M.: Changes in the work ability of active employees over an 11-year period. Scandinavian journal of work, environment & health 23, 49 (1997)
  7. Kuhn, T.S.: The Structure of Scientific Revolutions. University of Chicago Press (1970)
  8. Kumar, K., Welke, R.J.: Methodology Engineering: a proposal for situation-specific methodology construction. In: Challenges and Strategies for Research in Systems Development. pp. 257-269. Wiley, Chichester (1992)
  9. Osterwalder, A.: The Business Model Ontology - a proposition in a design science approach. PhD Thesis, Universite de Lausanne (2004)
  10. Pateli, A. G., Giaglis, G. M.: A research framework for analysing eBusiness models. European Journal of Information Systems 13(4), 302-314 (2004). doi:10.1057/ palgrave.ejis.3000513
  11. Pouloudi, A.: Stakeholder Analysis for Interorganisational Information Systems in Healthcare. PhD thesis, London School of Economics and Political Science (1998)
  12. Pouloudi, A., Whitley, E. A.: Stakeholder identification in inter-organizational systems: gaining insights for drug use management systems. European Journal of Information Systems 6, 1-14 (1997)
  13. Rogers, E.: Diffusion of innovations. Free press (1995)
  14. Vermolen, R.: Reflecting on IS Business Model Research: Current Gaps and Future Directions. In: Proceedings of the 13th Twente Student Conference on IT. University of Twente, Enschede, Netherlands (2010)
Download


Paper Citation


in Harvard Style

Iacob M., Nieuwenhuis B., Kijl B. and Meertens L. (2011). Assessing the Viability of Service Innovations: A Structured Business Modeling Approach . In Proceedings of the 1st International Workshop on Future Internet Applications for Traffic Surveillance and Management - Volume 1: FIATS-M, ISBN 978-989-8425-87-4, pages 29-43. DOI: 10.5220/0004472900290043


in Bibtex Style

@conference{fiats-m11,
author={Maria-eugenia Iacob and Bart Nieuwenhuis and Björn Kijl and L. O. Meertens},
title={Assessing the Viability of Service Innovations: A Structured Business Modeling Approach},
booktitle={Proceedings of the 1st International Workshop on Future Internet Applications for Traffic Surveillance and Management - Volume 1: FIATS-M,},
year={2011},
pages={29-43},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004472900290043},
isbn={978-989-8425-87-4},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 1st International Workshop on Future Internet Applications for Traffic Surveillance and Management - Volume 1: FIATS-M,
TI - Assessing the Viability of Service Innovations: A Structured Business Modeling Approach
SN - 978-989-8425-87-4
AU - Iacob M.
AU - Nieuwenhuis B.
AU - Kijl B.
AU - Meertens L.
PY - 2011
SP - 29
EP - 43
DO - 10.5220/0004472900290043