ment in organisations. Storing the organisational data
is not enough to maintain and guarantee knowledge
management in such an environment, especially when
it means that the right persons should get the data at
the right time (Vahedi and Irani, 2011). However,
emerging technologies and communication channels,
like messaging, texting, micro-blogging, or blogging,
offer new ways to deal with the distribution and cap-
turing of knowledge. They, at the same time, facilitate
an easier handling of tacit knowledge in organisations
(Vahedi and Irani, 2011).
Chan and Chao studied knowledge management
in practice in small and medium-sized organisations
(Chan and Chao, 2008). The most SMEs started
with knowledge management because of its success
in other organisations. The main goal was to increase
the profit, to reduce the costs by avoiding duplicated
work, and through this to gain competitive advan-
tage. Only 16% could encourage innovation by ap-
plying knowledge to existing resources. Examples of
reasons for failure in applying knowledge manage-
ment in SMEs are the resistance by the employees,
poor knowledge management systems, or the false as-
sumption that the IT department is able to transform
a knowledge management vision into a knowledge
management system including all activities and pro-
grams (Chan and Chao, 2008). The result of this study
is that there is still the need to continue the knowledge
management research in organisations to develop bet-
ter understanding, better methods, and so, more flex-
ible and suitable approaches to knowledge manage-
ment in such complex cooperative settings.
Kankanhalli et al. studied 20 successful com-
panies representing a variety of industrial contexts
(Kankanhalli et al., 2003). They classified the or-
ganisations along two dimensions: product-based ver-
sus service-based and high- versus low-volatility con-
text (p.69). Volatility refers to the change processes
in a company which is seen in a multidimensional
context including technological, regulatory, sociocul-
tural, and economic. If knowledge is time-sensitive
then the volatility is high, so knowledge must be up-
dated regularly and made available to all who needs it.
Besides deriving implications for practice, Kankan-
halli et al. tried to categorise these different four
types of organisational settings in relation to a knowl-
edge management approach (Kankanhalli et al., 2003,
p.73). The categories were codification versus per-
sonalisation levels in a low to high scale. This is
a purely industry classification without considering
knowledge management strategies and IT support in
detail. Though, it helps to systemise the knowledge
management arena in an organisation.
Calabrese and Orlando defined 12 steps to imple-
ment a knowledge management system to provide a
framework and methodology for the implementation
of a management system in organisations (Calabrese
and Orlando, 2006). The second step is about con-
ducting work-centred analysis followed by planning
actions on a higher level to communicate by the lead-
ership with senior management. It is done by the
leadership because it is strongly related “to the culti-
vation of business strategy through the driving of val-
ues for knowledge creation and sharing” (Smuts et al.,
2009, p.72). It is a crucial process because it values
the main elements of an organisation, like individual
ways of dealing with work, communication and co-
operation patterns established. A thorough contextual
inquiry is needed (Beyer and Holzblatt, 1998), espe-
cially from all relevant parts of the organisation. This
avoids overseeing certain work practices or ignoring
certain communities of practice. A special attention
must be given to gather data about and from people
who are the real workers, and not managers. Exper-
tise of real workers embed valuable information about
knowledge they have, and how they apply their tacit
knowledge at work. If this type of data can be cap-
tured consistently and in detail – which is very diffi-
cult – the most challenging part of knowledge acqui-
sition is done.
Smuts et al. (2009) wanted to proof the concept
of 12-step process by Calabrese and Orlando (2006).
They ended up in a framework and methodology for
the implementation of a knowledge management sys-
tem. The methodology procedure is composed on a
rather abstract level around five framework compo-
nents: strategising, evaluation, development, valida-
tion, and implementation. After studying their ap-
proach in a real company, they showed that each step
of the methodology maps at least to one of the steps
defined by Calabrese and Orlando (2006). Unfortu-
nately, the study was not large enough and not consid-
ering different types of organisations with their spe-
cific contexts, so they could not generalise the frame-
work and the methodology they created.
One of our own studies based online surveys in
this area delivers interesting results and helps under-
stand organisational context with respect to knowl-
edge management and sharing
2
. We wanted to find
out what the current understanding of social network
services (SNS) and their private and professional use
is. Besides some information about the person, the
company, the area of business, etc., the online survey
contained 31 questions on the popularity and avail-
ability of SNS for private and professional use, on
areas of application with the duration of use, moti-
2
The online survey was developed and used in the scope
of a master’s thesis (Klemen, 2012).
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