• the need for a common language,
• lack of conceptual consolidation, and
• theoretical development of the concept.
Introducing the MOF perspective provides
conceptual consolidation in business modelling. The
MOF is used to take a different perspective on the
meta-business models, which makes it possible to
find commonalities. Identification of the M2BM
classes illustrates this. In addition, existing
definitions of “business model” can be positioned on
the layers. This provides better options to compare
definitions.
The M2BM on the M2 layer provides a common
language for business modelling. In business
modelling literature, many authors have their own
vocabulary. In creating the M2BM, we show that
different terms often refer to a single concept.
Approaching the different meta-business models
from a higher MOF layer addresses this issue. Doing
so allows building on the strengths of the meta-
business model original domains: strategic
management, industrial organization, and
information systems. Using the MOF, and especially
the M2BM as a common language, helps overcome
the differences of these domains and focus on
commonalities.
Finally, theoretical development of the business
model concept is promoted, as the MOF opens up a
wide range of research possibilities for business
modelling. Placing the concept of business model in
the frame of the MOF allows for further theory
development, both within the discipline and in
relation to other domains. It serves as a navigational
landmark for business model research when relating
it to existing material. Additionally, it helps to create
bridges to other research areas, especially when
relating to other modelling domains.
Future research must specify a M2BM with
classes, and possibly relations, data-types, and
packages. This common language will define
business modelling. The M2BM presented in this
article is a first draft; as such, it requires more work.
However, even in this rough form it shows that the
MOF is a rich addition to the business modelling
discipline.
ACKNOWLEDGEMENTS
This work is part of the IOP GenCom U-CARE
project, which the Dutch Ministry of Economic
Affairs sponsors under contract IGC0816.
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