
 
be said that the project was far ahead of its time. 
In another important artificial intelligence 
initiative, Cyc (Randall and Lenat, 1982), from the 
word Encyclopedia, an attempt was made to 
assemble a comprehensive ontology and knowledge 
base of everyday common sense knowledge. The 
idea was to enter as much information as possible in 
a computerized storage capacity, which would 
establish a common vocabulary for automatic 
reasoning. The goal was to enable artificial 
intelligence applications to perform human-like 
reasoning, or even to make a computer smarter than 
a human being. Cyc has been considered to be a 
controversial endeavor, and has suffered its share of 
criticism. Among many things, a large number of 
gaps in not only the ontology of ordinary objects, 
but an almost complete lack of relevant assertions 
describing such objects, has been contributing to the 
increasingly fading interest of Cyc. 
During the first decade of the new millennium, 
the debate whether or not to achieve artificial 
intelligence that can be measured against human 
intelligence, is not about a single, or even a few, 
super computers. It is more a question of what can 
be done by collective, collaborative computing 
efforts. Thus, can, and if so; how, a collective 
intelligence arise through the interaction between 
men and machines? The question is whether or not 
the appropriate preconditions for this is the Internet 
with all its connections, i.e., men to men, men to 
machines, and machines to machines.  
The article is organized as follows. First we 
discuss the evolution of user-driven collaboration on 
the Web with respect to a common platform for 
artificial intelligence. Next, we compare computer 
intelligence to the human brain. Collective 
intelligence with respect to men and machines are 
then discussed. Finally, the concept of memes is 
debated, and the paper is concluded with some 
observations and points for further discussion. 
2  COMPUTERS WITH 
COLLECTIVE INTELLIGENCE 
So, with the introduction of the commercial Internet, 
i.e., the World Wide Web, or simply the Web, in the 
mid 1990’s, companies realized that the content in 
this environment could actually be developed by the 
users, i.e., the customers, themselves. Customers 
shared reviews on items that they have purchased, 
software manufacturers used customers as product 
support in the development phase, and cooperating 
users built an entire encyclopedia of knowledge. 
Google became one of the world’s most successful 
companies by utilizing Web search content provided 
by the users, and Facebook concurred the social side 
of the Web by providing means to link people, and 
their personal information, together. 
In the book “We are the Web” (2005), Kelly 
described this development. The massive input of 
information provided by the users into the World 
Wide Web was referred to as “The Machine”, i.e., a 
large artificial brain, with a capacity comparable to a 
human brain. The Web, like the brain, has hundreds 
of billions of neurons (or Web pages), joined by 
multiple synapses (or hyperlinks), and in turn made 
up of billions of transistors available in our regular 
computers. 
Together, said Kelly, this structure connected to 
sensors in virtually all electronic equipment, will 
have sufficient complexity to independently start to 
learn things. Smart algorithms in combination with a 
global database will be able to register (in theory) 
almost unlimited amounts of information that can be 
processed in the universal cloud of computers. Every 
time a user clicks on a link, a node becomes a little 
bit better. As Kelly concluded (2005):  
“We will live inside the Machine and, by that, 
head towards superior intelligence.” 
Gelernter (1993) described a Mirror World where 
people would interact and transact with digital 
representations of the real world, something as: 
“A true-to-life mirror image trapped inside a 
computer. […] The whole point of a mirror 
world is that it is wired in real time and place – it 
is supposed to mirror reality rather than being a 
parallel reality or cyber world.” 
Put another way, reality is mirrored in the eyes of 
the user, e.g., composed by the billions and billions 
of “hits” that passes through, e.g., Google’s search 
engine. This engine, in turn, can be described as an 
instance of evolutionary development where 
capabilities gradually, almost imperceptibly, are 
improved; our spelling mistakes are corrected, the 
engine determines whether personal names or places 
are used, suggests translations, etc. As such, it 
determines the connection between multiple 
keywords and combine different media and 
languages.  
Among many things, Google improves its search 
engine by analyzing short clicks, i.e., those of users 
who did not find what they were looking for 
immediately. Google also tries to find patterns in the 
massive amounts of data that the users feed to the 
search engine. This is achieved by using machine-
learning techniques, training algorithms, and ideas 
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