sizes and different business models have been
involved in the development. The resulting
“ecosystem” gives an example of how the initial
research and development costs can be offset
through the benefit of a common presentation
platform.
4.2 Societal Impact
Excluding the press, the visitors can be divided into
non-experts, industry representatives, enthusiasts
and students. On the Hannover Messe 2011 and
2012, briefings were given to guided student groups,
as shown in figure 8.
Figure 8: TecToYou student group being briefed at the
truck.
The non-experts are mostly trying to familiarize
themselves with new technologies through
interactive media content in the presentation area,
with a brief visit to the other vehicle segments.
Industry representatives prefer personal briefings
and presentations in the vehicle’s business lounge.
Enthusiasts and students prefer a more hands-on
approach, trying to use every interaction point inside
the demonstrator.
From the media relations point of view, the
project is a definite success. More than 50 original
articles and TV or video pieces have been found
online or in printed form, excluding portals and
websites which disseminate existing news articles.
6 CONCLUSIONS
We have demonstrated how intuitive interfaces on
top of a data-centric sensor framework can
effectively communicate science and technology
involved in complex cyber-physical systems to
broad public. This, in turn, creates ecosystems of
tightly connected industry and academic partners,
with common research and development interests.
Such focus groups, working on the borders of
different disciplines, bring out the added value
stemming from the cross-domain interaction. With
this vehicle we also present a cycle of knowledge
generation, transfer and application, represented by
the academic partners, translational research and
application-oriented partners.
ACKNOWLEDGEMENTS
We would like to thank the International Graduate
School of Science and Engineering (IGSSE), the
Institute of Advanced Study (IAS) and the fortiss
Institute of the Technische Universität München for
all the help and practical support with the project.
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