An iPad Order Management System for Fashion Trade

Ivano Baroni, Sonia Bergamaschi and Laura Po

Department of Engineering “Enzo Ferrari”, University of Modena and Reggio Emilia,

Via Vignolese 905, 41125 Modena, Italy

Keywords:

Mobile App, Order Management System, Fashion Trade.

Abstract:

The fashion industry loves the new tablets. In 2011 we noted a 38% growth of e-commerce in the italian

fashion industry. A large number of brands have understood the value of mobile devices as the key channel

for consumer communication. The interest of brands in applications of mobile marketing and services have

made a big step forward, with an increase of 129% in 2011 (osservatori.net, 2012). This paper presents a

mobile version of the Fashion OMS (Order Management System) web application. Fashion Touch is a mobile

application that allows clients and company’s sales networks to process commercial orders, consult the product

catalog and manage customers as the OMS web version does with the added functionality of the off-line order

entering mode. To develop an effective mobile App, we started by analyzing the new web technologies for

mobile applications (HTML5, CSS3, Ajax) and their relative development frameworks making a comparison

with the Apple’s native programming language. We selected Titanium, a multi-platform framework for native

mobile and desktop devices application development via web technologies as the best framework for our

purpose. We faced issues concerning the network synchronization and studied different database solutions

depending on the device hardware characteristics and performances. This paper reports every aspect of the

App development until the publication on the Apple Store.

1 INTRODUCTION

The world of mobile devices and applications is under

an increasingly faster development. IDC prediction

for 2013 says that mobile devices are the emerging

markets that will drive growth

. The surge in mobil-

ity will lead to mobile devices surpassing PCs as the

method of choice for online access. The number of

people accessing the Internet through PCs will shrink

by 15 million over the next four years, while the num-

ber of mobile users will increase by 91 million.

Every day more and more people approach mo-

bile technologies for simplifying and optimizing ev-

ery aspect of their lives. Emotional factors caused

by the adoption of mobile devices play an important

role(Platzer, 2009). Users have showed a high attach-

ment towards mobile services and possibilities these

devices offer(Meschtscherjakov, 2009). At the same

time, developers all over the world try to ﬁnd new and

different solutions to speed up the developing process

of the applications.

This paper will explain the development of Fash-

ion Touch app, a mobile version of a web Order Man-

www.idc.com

agement System (OMS) developed by the software-

house Quix for Fashion Trade companies. An OMS

is a software product for sales force automation (SFA)

used in a number of industries for order entry and pro-

cessing. Orders can be received from businesses, con-

sumers, or a mix of both, depending on the products.

Offers and pricing may be done via catalogs, web-

sites, or broadcast network advertisements.

Traditionally, an agent visits the customers with a

paper catalog, the physical products of the collection,

and writes down orders by hand. Agents that adopt

an OMS can place online orders using the web ap-

plication. Of course, in order to complete an online

order you must have a computer, and a stable internet

connection. Actually, the connection is not always

available and reliable because some customers might

be located in remote places.

Fashion Touch is an App that has been conceived

for being used by the fashion agents that sell prod-

ucts of one or more brands in a more or less wide

geographical area. By using Fashion Touch, the agent

relies on an up-to-date catalog with high-resolution

images (the quality is much better then the quality

of images on a paper catalog), and an OMS aligned

519

Baroni I., Bergamaschi S. and Po L..

An iPad Order Management System for Fashion Trade.

DOI: 10.5220/0004501305190526

In Proceedings of the 9th International Conference on Web Information Systems and Technologies (BA-2013), pages 519-526

ISBN: 978-989-8565-54-9

 2013 SCITEPRESS (Science and Technology Publications, Lda.)

with the ERP that can record orders even if the inter-

net connection is not always available.

Broadly speaking, Fashion touch allows ofﬂine

browsing of the full catalog of multimedia content

(images items), it assists users in the order creation

process through a step-by step procedure of customer,

line and season selection and it displays customer in-

formation with the ability to send e-mail and geo-

location of the same. Moreover, a wide set of func-

tionalities for drafting and editing seasonal orders

(custom keyboard to simplify and speed up the pro-

cess of order entry; functionalities of viewing and

editing the individual row order in details before pro-

cessing it) are available. In the end, it is a multilingual

app.

The application has been designed and desired by

Quix s.r.l. that after developing the OMS web appli-

cation, has felt the need to put on the market a Mo-

bile version of the application. Fashion Touch is then

the result of a collaboration between Quix and the

DBGROUP of the University of Modena and Reggio

Emilia. In particular, the analysis and development of

Fashion Touch has been started during the internship

of Ivano Baroni on 2012.

Quix S.r.l.

is a software house located near Mod-

ena founded in November 2000 as a web company.

Quix S.r.l. has closely followed the ICT evolution

adapting its offers to the marketing requirements and

providing a set of products increasingly wide and

complete that cover the speciﬁc needs of public and

private sectors. The main application areas are enter-

prise portal, document management, information sys-

tems, business intelligence. The company has a close

connection with the DBGROUP of the University of

Modena and Reggio Emilia whereby often collabo-

rates to study new technologies and applications.

There are some other solutions of mobile OMS on

the market. In (Patrick Olson, 2010), authors describe

a Mobile Order Management System (MOMS) that

is designed based on a client-server model, with cen-

tral database serving as a repository of data relating to

customers and product information. The app has been

developed for smartphones based on the open source

Android platform. The application has been tought

to be able to work even in an off-line mode. IBM,

instead, proposed the Sterling Field Sales a caMo-

bile

application that provides timely access to prod-

uct content, pricing and inventory availability infor-

mation from mobile devices, such as Apple iPhone

and iPod Touch. The problem of developing app for

smartphonesis that they are not the best devices if you

want to offer costumers a chance to look at an high

www.quix.it

www.sterlingcommerce.com

resolution image of the product on a sufﬁciently wide

screen. Fashion Touch was developed for a tablet,

iPad, as the capabilities of easily inserting orders by

selecting items from a catalog of thousand of products

is unfeasible on a smartphone.

This paper depicts the different phases that have

led to the development and commercialization of

Fashion Touch until the publication on the Apple

Store.

The paper is organized as follows. Firstly, on Sec-

tion 2, the OMS web application is depicted. Sec-

tion 3 analyzes web technologies for mobile applica-

tions and their relative development framework mak-

ing a comparison with the Apple’s native program-

ming language. Section 4 describes in details the

mobile App developed, facing issues concerning the

network synchronization and studying the different

database solutions depending on the device hardware

characteristics and performances. In the end, some

conclusions and future work are depicted on Sec-

tion 5.

2 THE OMS WEB APPLICATION

Quix s.r.l. implemented an OMS web application to

meet the company sales force needs of having a cen-

tralized and automated collecting orders system con-

nected to the ERP in orderd to enable effective stocks

and productionlines management. The OMS is a Java

Web Application built on the Apache Struts 2 frame-

work and based on the Central Authentication Service

protocol to ensure users single sign-on authentication.

The application has been graphically customized for

different clients. Since Quix is situated in a geograph-

ical area crowded of fashion industries, the OMS was

designed to satisfy the needs of these commercial re-

alities. The recipient of the application are the fashion

companies, while the target users consist of the fash-

ion agents who periodically visit the stores to collect

sales orders.

The adoption of an OMS leads to unquestionable

advantages, such as the chance to inspect the sales

data almost in real time. With the traditional sys-

tems, agents delivered to the company the copies of

the commissioned orders after few weeks, these data

needed to be entered into the company’s information

system. Thus, the sales data could be analyzed at

least 1 month after the effective sale operation. One

month is a very long period in the fashion industry

because of the nature of the product treated. By using

an OMS, the company has the opportunity to conduct

sales analysis in real time.

The web app is a solution created to manage the

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520

whole process of customers’ acquisition orders in

fashion industries. The requirements imposed by the

business are clear: to manage multiple and different

clients in the same period of time and with the least

amount of physical items; in practice, to reduce costs

and raise revenues. The objectivesset forth in the Web

Application development were met with success. The

Web Application manages the acquisition process of

customer orders in the fashion world with speed and

full integration with other processes in the company,

it helps businesses to optimize operations and to re-

duce operating costs with a multiple choice of brand,

franchise, outlets and distributors.

Important beneﬁts have been reached by using the

Fashion OMS, including the ability to handle more

customers in showroomsin a period, placing orders of

different types (seasonal, ﬂash, re-assortment return-

able, etc.) and in different modalities. The OMS also

implements features like a practical reading barcode,

the virtual showroom for a visual selection of the

heads, and the generation of PDF documents (order

report, customer report, order book, customer book,

etc.).

The Fashion OMS is one of the Digital Enterprise

solutions in line with the concept of cloud for perfect

usability on all devices. It is a multi-platform Web

App, multidevices, multi-lingual and multi-database,

it can be used both as an in house solution (by acquir-

ing a license) or as a SaaS (Software as a Service, with

an annual subscription). The Fashion OMS can be in-

tegrated with any ERPs. The integration process usu-

ally takes place through export of data in csv ﬁle (but

there are other alternatives that can be implemented).

3 WEB TECHNOLOGIES

VERSUS MOBILE APPS

Writing applications for mobile devices is a challeng-

ing task as they can have multiple operating systems,

and a wide range of hardware speciﬁcations. One so-

lution is to provide Web applications using common

web technology, as they can run cross-platform on

mobile devices: in this case, there is no need to use

proprietary technology (such as Objective-C with Co-

coa on the iPhone). Another solution is the use of

general frameworks with the capability of converting

code in native software for a speciﬁc device.

PhoneGap and Appcelerator Titanium are both

very popular open-source JavaScript frameworks for

packaging and deploying mobile applications. Both

frameworks have successful implementations on nu-

merous platforms. However, for a right choice on the

best framework for our purpose, we decided to com-

Figure 1: The communication among OMS web server,

ERP and Fashion Touch mobile App.

pare the major signiﬁcant differences between the two

products. Our comparison started from the considera-

tions reported in (Ohrt and Turau, 2012) about cross-

platform mobile development tools. This section is

intended to describe the differences between the two

development frameworks, by highlighting the main

features together with the positive and negative as-

pects that have been taken into account when we iden-

tiﬁed the best tool fro the development of our App.

One of the fundamental difference between the

two technologies is that PhoneGap is a web-based

solution while Appcelerator Titanium is a pure

JavaScript API that creates native code.

Appcelerator Titanium

allows developers to uti-

lize JavaScript to write a mobile application and com-

pile down to native code for deployment. Phone-

Gap

allows developers to utilize HTML5 standards

to write mobile applications while also providing

a JavaScript SDK to access native device capabili-

ties. Developers use HTML code to deﬁne the GUI.

PhoneGap ensures a wide portability on tablets and

mobile platforms; it provides native source code or

libraries for more device platforms than Titanium

and it also includes a template for creating native

smartphone apps that is extended with HTML and

JavaScript ﬁles. However, the quality of GUI in

PhoneGap Apps will vary based on the quality of the

web view and rendering engine platform.

Appcelerator Titanium is a stand-alone SDK also

built on the Eclipse platform. Developers write all

source code in JavaScript by using APIs offered by

Titanium. Titanium supports access to a wide set

of native features and functionalities, from the GUI

components to socket interfaces to system functions.

During compilation, Titanium combines source code

with a JavaScript interpreter into an app package, then

http://www.appcelerator.com

http://www.phonegap.com

AniPadOrderManagementSystemforFashionTrade

521

at runtime, the interpreter processes JavaScript code.

Since Titanium can be extended with visual com-

ponets, developers are able to implement any GUI

that is possible on the underlying nativeplatform. The

functionality gap between Titanium and a pure native

apps is reduced approaching zero. However, the main

limitation of Titanium remains that it is only available

on the most popular mobile platforms: iOS, Android

and Windows Mobile.

In conclusion, we opted for Appcelerator Tita-

nium. First of all the target device was the iPad, so it

was not necessary to select a framework with a strong

inter-platform functionality, hoever, we decided not

to develop in native to mantain the possibility of ex-

pansion on different platforms. The creation of the

graphical interfaces in Titanium has a cost in terms

of time signiﬁcantly less than the time cost obtained

using web-based tools. Titanium guaranteed the best

compromise between quality and speed of software

development and interoperability of different devices.

Another crucial aspect we took into account for this

choice is that Titanium can be extended with free or

paid modules available on its Marketplace. So far,

in the Fashion Touch App we have used two of these

modules taken from the Marketplace (see section 4.1),

and another one is intended to be used in the next fu-

ture.

4 THE FASHION TOUCH APP

Fashion Touch is an iOS (iPAD) application for deﬁn-

ing off-line orders for fashion industries. The applica-

tion addresses the sales force of companies that wish

to have an innovative approach and, at the same time,

an optimized process with a simple and intuitive tool

on which the information is always available.

Fashion Touch is one of the ﬁrst italian mobile app

for managing orders in the Fashion Trade

. It im-

proves productivity, time and sales processes; it sup-

ports with additional information the sales network

and creates an emotional connection with the brand

and provides readily access to business information.

Following the graphical rules set up in (Ballard,

2007), the visual design has been thought to ensure

usability and emotional response such as interest, ex-

citement and pleasure. The application integrates

seamlessly with the most popular information man-

agement systems and has a component devoted to the

automatic communications of orders to the internal

system. The sales network is automatically synchro-

a video demonstration of the App can be found at

http://www.dbgroup.unimore.it/fashiontouch

Figure 2: The order generation workﬂow in the Fashion

Touch App.

nized with the ERP internal application and it relies

on fresh and reliable content (see ﬁgure 1).

4.1 The Main Features of the App

The process of order generation (see Figure 2) starts

from its creation, i.e. this happens at the time that an

agent is visiting a customer and the customer decides

to make an order of garments. The agent selects sea-

son, client, and brand. After this, on the mobile de-

vice it will be available the complete off-line catalog.

Then, the agent supports customers in navigating the

catalog up to the selection of items and the deﬁnition

of the quantities for the different sizes. At the end of

this stage, and also during selection, the order can be

displayed in a summerized version for checking er-

rors and applying revisions, if necessary. After this,

the order can be conﬁrmed. Thus, it will be signed

by the customer and, in the end, sent to the OMS and

ERP, when a connection is available.

Hypothetically, even customers (and not just

agents) might use the Fashion Touch App; from the

App point of view, it would be enough to create

a proﬁle for customers only. However, this proﬁle

has never been created since the fashion industry has

never expressed this need.

Fashion Touch is divided into three sections: syn-

chronization, orders and customers.

Synchronization allows to keep the device data

consistent with those of the server (see ﬁgure 3);

which is essential to avoid the inclusion of orders on

old data, such as items that are no longer available for

the current season. Fashion Touch, through a process

of authentication, will download only the data that the

user is authorized to access (the customers, the sea-

sons and lines for which agent can make orders), di-

versifying for each agent the access to the data cata-

log.

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Figure 3: The synchronization tab.

Figure 4: The product catalog.

The section of orders entering guides the agent

through the customer, season and line selection. It

allows to:

• browse the product catalog in different ways

(google-style search, search by item code, search

by category and by item name) (see Figure 4;

• choose the quantity and type of items;

• display and zoom in an item;

• get detailed article informations;

• ﬁnalize the order and send it directly to the corpo-

rate server.

The manual work of both the agent and the back

ofﬁce is thus dramatically softened.

In the section customers it is possible to see the

complete list and display the main information for

each of the customers. The main functions are:

• ofﬂine browsing of the full multimedia catalog

(items images);

• users assistance in creating order through cus-

tomer, line and season selection;

Figure 5: The use of the custom keyboard.

Figure 6: The management of customers.

• features for preparing and editing seasonal orders

and managing coordinate articles;

• a custom keyboard to simplify and speed up the

order entering process: copy, paste, cut order line

quantity and also copy several lines at once (see

ﬁgure 5);

• the capability of viewing and changing the order

details before processing it;

• for each item it is possible to view the images, the

basic informations and the price ranges for each

size;

• display informations about the customers with the

possibility of sending e-mail and geolocalize them

(see ﬁgure 6);

• multi-language support.

The application is completely integrated with the

most popular information systems (in several cases

the communication is performed through CSV ﬁles).

The App is, thus, able to communicate orders auto-

matically to internal business ERP. The continuous

dialogue between the ERP and the application always

guarantees the sales network to have an updated and

reliable content.

AniPadOrderManagementSystemforFashionTrade

523

Figure 7: Signing an order.

Figure 8: The management of blocked or warning cus-

tomers.

The test of the app on real fashion industries has

lead to implement some additional features:

• sign the orders - when the order is conﬁrmed, it is

also possible to sign it (see ﬁgure 7), and send the

image of the signature to the server; although this

is not legally binding, it represents a guarantee for

the supplier;

• complete order management on iPad - error line

and error header can be handled during the order

transmission, this allows agents to complete the

entire order process directly on the mobile device,

the order is conﬁrmed till the last step of transmis-

sion to the ERP -

• “mini” keyboard- the use of a simpliﬁed keyboard

in the detail window and change order window

supplies better usability;

• “tap” feature - an easy and quick feature to in-

crease the quantity on a ﬁeld, at each tap the

amount increases by one, thus avoiding the use

of the keyword for simple operations;

• double order lines - for the same item in the same

color (using a + icon next to the line item details

in that “splits” line by creating a new equal);

• box management - a box is a predeﬁned mix of

items for the same article in different size; an ar-

ticle can be purchased in quantities chosen by the

user, or in boxes;

• blocked or warning customers management - for

control purposes, the fashion company wants to

block the order emission for insolvent customers,

the App has been reﬁned in order to block the cre-

ation of an order or to advise about a critical situ-

ation regarding a customer (see ﬁgure 8).

Fashion touch is available for download on the

Apple Store and can be tested by using a demo server

conﬁguration

The Fashion Touch App integrates two modules

taken from the Titanium Marketplace

: one for the

graphic editor for the customer’s signature and one

for creating the zip json order, which is attached to an

email to be sent to the assistance in case of problems

while transmitting the order. For future implementa-

tions we intend to exploit another usefull module that

allow reading barcodes.

4.2 The App Development

As already mentioned, the App has been developed

using the Appcelerator Titanium framework. We have

made use of the Titanium guidelines of good pro-

gramming, organized the code in modules follow-

ing the MVC (Modelling View Controller) pattern for

web application development.

Figure 9: The software architecture of Fashion Touch App.

The software modules have been implemented ac-

cording to the task that they have to perform in the

App (see Figure 9):

• Database management module (DBMM): used to

create and manage tables as well as open and close

The App is available for download at https://itunes.

apple.com/it/app/id576756392?mt=8

For receiving the test parameters please contact Quix s.r.l.

https://marketplace.appcelerator.com/

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database connections; it providesan abstraction of

the db through the methods of data access;

• File System management module: used to manage

the access to the ﬁle system. In particular, it is

used for the images management;

• Network management module: used to manage

and authenticate http requests to the server;

• User Interface management module: used to cre-

ate the GUI; it consists of several sub-modules,

one for each application sections;

• Orders management module: used to abstract the

object related to an order;

• Customers management module: used to abstract

the object related to a customer;

• Lines management module: used to abstract the

object related to a line;

• Prices management module: used to abstract a

price software object;

• Products management module: used to abstract a

product software object;

• Season management module: used to abstract the

object related to a season;

• Utilities management module: object that serve

different utility tasks necessary to run the applica-

tion.

Orders, Customers, Lines, Prices, Products and Sea-

son management modules use the DBMM for data ab-

straction.

In this section, we want to focus on the DBMM.

The DBMM uses as database engine SQLLite

. The

DBMM faced several issues:

• The database schema of the web application was

very complex and difﬁcult to replicate in a mo-

bile device: this highlighted a problem of choos-

ing which data to import into the App and which

data to omit;

• The web application database included different

data types while SQLite supports only few ones;

• The type and amount of data stored in the App

database have to allow maximum optimization in

terms of performance when synchronizing with

the server database and using it within the appli-

cation.

In order to deal and solve these problems we

acted on three different levels: we selected JSON

(Javascript Object Notation) as the data format of the

schema, we simpliﬁed the App database and, in the

end, we uniﬁed different data types together.

http://www.sqlite.org/

JSON

is a text-based open standard designed for

human-readable data interchange. It is derived from

the JavaScript scripting language for representing

simple data structures and associative arrays, called

objects. It is language-independent, with parsers

available for many languages. JSON relies on two

structures: (1) a collection of name/value pairs; (2) an

ordered list of values. JSON’s basic types are num-

ber, string, boolean, array, object and null. Virtually

all modern programming languages support these uni-

versal data structures in one form or another. A data

format that is interchangeable within different pro-

gramming languages might be based on these struc-

tures. The JSON format is the data format that have

been used within the application, thus, all the com-

plex data have been stored into the database tables as

blob object in the JSON format.

To optimize the device performances and the de-

veloping complexity, we opted for a simpliﬁcation of

the App database schema. We decided to use only

subset of tables; for each table we selected only the

data strictly necessary for the needs of the App. In

particular, the database tables were built reporting

only the columns needed for the query, plus a generic

column consisting of a JSON object containing the

rest of the data.

Also, integrating data types was a convenience

choice to improve the speed of the application devel-

opment. All ﬁelds of the implemented tables contain

a string data type. This choice was also related to the

decision to use network services that return as out-

put data in JSON format and so having ﬁelds in string

data format.

In the end, by the network management module

the App was able to perform every operation that

needs the server synchronization. The network man-

agement module implements several HTTP calls en-

suring the user authentication to the server to which

the call is made.

5 CONCLUSIONS AND FUTURE

WORK

This paper depicted all the phases leading to the de-

velopment of an innovative mobile application for

fashion trade. Fashion Touch is an effective applica-

tion which improves and eases the commercial agents

working approach by speeding up the process of or-

ders acquisition, removing all forms of paperwork

(with all the advantages in terms of costs and envi-

ronmental impact), enabling a rapid and handy cata-

http://www.json.org/

AniPadOrderManagementSystemforFashionTrade

525

log consultation and ensuring agents to deal with data

up to date w.r.t. the ERP.

The app optimizes the process of orders acquisi-

tion by sales agents working in the fashion industry,

appreciated and used by several hundreds of users.

Its implementation has become a point of strength

among Quix’s products. Furthermore, the develop-

ment of more advanced functionality is an opportu-

nity for continuous work and commitment, as well as

for the study of new solutions of implementation.

Fashion Touch participated at the Smau Mob App

Awards, which took place in Bologna June 7, 2012, by

competing in the Task Speciﬁc category. The Fashion

Touch App ranked between the four ﬁnalists among

hundreds of participants.

The application is currently being used by three

companies with a network of around 200 agents,

therefore it is continuously updated and integrated

with new features following the clients’ needs.

Some of the more interesting features under de-

velopment are:

• Copy of an order (for transmitted or conﬁrmed or-

ders): the user selects an order and click on the

copy button, a popup appears where it is possible

to select the new customer, then the system creates

a new order as a copy of the selected one with the

proper prices for the selected customer;

• Printing Orders: at any time of the order creation

process it is possible to visualize the pdf ﬁle, even

if the order has not yet been transmitted; this is

useful in case the customer wants to keep a copy

of the order and conﬁrm it later;

• Management of the minimum number of items: it

is possible to set the minimum purchase quanti-

ties for an article (or an article in a speciﬁc color),

therefore the constraint is that the agent will have

to purchase an amount greater or equal to the min-

imum established for that item;

• Search for articles by reading bar codes (this

functionality will be available thanks to a module

from the Titanium Marketplace), the agent rather

than navigate the standard catalog, scans a bar

code through the camera of the iPad (which identi-

ﬁes an item in a particular color), the reading and

identiﬁcation of the code re-directs the agent to-

wards the insert page where he has to insert the

quantity for that item; the agent continues to enter

new items and so on.

ACKNOWLEDGEMENTS

The work hereby presented has been possible thanks

to the internship at Quix s.r.l. of Ivano Baroni master

student in Computer Engineering at the Department

of Engineering “Enzo Ferrari” University of Modena

and Reggio Emilia. Particular appreciation goes to

Andrea Prandini and Sara Quattrini, respectively one

of the founder and an employee of Quix s.r.l., for their

suggestions and collaborations during the internship

and the valuable comments on the paper.

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