Who Is This Guy Who Liked My Picture? - Privacy Control Mechanisms on Facebook for Generations X and Y

Glauce Borges, Thaissa Ribeiro, Cristiano Maciel, Patricia Cristiane de Souza

2013

Abstract

The abundance of personal data exchanged through social networks has caused internet users to unintentionally expose themselves to others, which may lead to unpleasant consequences. This statement fuels the debate on user privacy in social networks. In this context, the present study seeks to investigate how Generations X and Y distinctly employ privacy controls on Facebook by evaluating user interaction by means of usability testing. In general, the study showed that users of both generations found it difficult to use privacy configurations of Facebook, mainly due to usability issues. However, Generation X users displayed less ability handling these features and, furthermore, were less concerned with privacy of their shared data. Tests suggest that few users are familiar with all the resources available in privacy tools currently offered by Facebook. Some redesign solutions were discussed that seek to mitigate problems and thus contribute to more accessible and user-friendly features for both generations.

References

  1. Aïmeur, E., Gambs, S. e Ho, A., 2009. UPP: User Privacy Policy for Social Networking Sites. In Fourth International Conference on Internet and Web Applications and Services.
  2. Conselho Nacional de Saúde do Brasil: Resolução 196/96, 1996. Diretrizes e Normas Regulamentadoras de Pesquisas Envolvendo Seres Humanos, http:// conselho.saude.gov.br/resolucoes/reso_96.htm. (In portuguese).
  3. Comitê Gestor da Internet, 2011. Brasil: Survey on the use of Information and Communication Technologies - ICT Households and Enterprises 2011. http://op. ceptro.br/cgi-bin/cetic/tic-domicilios-e-empresas-2011 .pdf (2011).
  4. Época, 2011. Pense antes de compartilhar. Editora Globo, no. 674, april 15, 2011, http://revistaepoca.globo.com/ Revista/Epoca/0,,EMI226212-15228,00- pense+antes+de+compartilhar.html (In portuguese)
  5. Facebook, 2012. http://facebook.com.
  6. Kim, W., Jeong, O., Lee, S., 2009. On Social Websites. In Information Systems, Volume 35, Issue 2, September 2009, http://www.sciencedirect.com/science/article/pii /S0306437909000866.
  7. Nielsen, J., 2007. Usabilidade na Web: Projetando Websites com qualidade. Ed. Campus, Elsevier. Rio de Janeiro, Brazil. (In portuguese)
  8. Nielsen, J., 2000. Why You Only Need to Test with 5 Users. Jakob Nielsen's Alertbox, http://www.useit. com/alertbox/20000319.html.
  9. Oxford Dictionaries, 2012. http://oxforddictionaries.com/ definition/english/privacy?q=privacy.
  10. Pew Research Center's Internet & American Life Project, 2012. Photos and Videos as Social Currency Online, http://pewinternet.org/Reports/2012/Online-Pictures.aspx
  11. Social Bakers, 2012. Facebook Statistics by Country, http://www.socialbakers.com.
  12. Tapscott, D., 2010. A hora da geração digital: como os jovens que cresceram usando a internet estão mudando tudo, das empresas aos governos. Agir Negócios, pp. 448. (In portuguese).
  13. United Nations, 1948. The Universal Declaration of Human Rights. http://www.un.org/en/documents/udhr
Download


Paper Citation


in Harvard Style

Borges G., Ribeiro T., Maciel C. and Cristiane de Souza P. (2013). Who Is This Guy Who Liked My Picture? - Privacy Control Mechanisms on Facebook for Generations X and Y . In Proceedings of the 15th International Conference on Enterprise Information Systems - Volume 3: ICEIS, ISBN 978-989-8565-61-7, pages 179-186. DOI: 10.5220/0004570201790186


in Bibtex Style

@conference{iceis13,
author={Glauce Borges and Thaissa Ribeiro and Cristiano Maciel and Patricia Cristiane de Souza},
title={Who Is This Guy Who Liked My Picture? - Privacy Control Mechanisms on Facebook for Generations X and Y},
booktitle={Proceedings of the 15th International Conference on Enterprise Information Systems - Volume 3: ICEIS,},
year={2013},
pages={179-186},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004570201790186},
isbn={978-989-8565-61-7},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 15th International Conference on Enterprise Information Systems - Volume 3: ICEIS,
TI - Who Is This Guy Who Liked My Picture? - Privacy Control Mechanisms on Facebook for Generations X and Y
SN - 978-989-8565-61-7
AU - Borges G.
AU - Ribeiro T.
AU - Maciel C.
AU - Cristiane de Souza P.
PY - 2013
SP - 179
EP - 186
DO - 10.5220/0004570201790186