possible, that the main benefit of the driving habits
will change coming to a more flexible an ecological
way of driving. Therefore not the car itself but it’s
flexibility on future apps will be business model.
Like the iPhones and Android systems has
changed the market (Butler, 2011) of mobile phones
and habits of device usage and information search in
general (Kamvar, 2009) it is possible that the whole
transportation market will change, setting new
standards of desire and cool-features like apple has
been realised purchasing the iPhone affecting
several domains - financial, technical and cultural.
The value of mobile phones and their manufacturers
are today dependent of their technological potential
using the applications.
To change a quote here, it could be possible, that if
the car-app market will meet the user “expectations,
it could create a new, unpredictable dynamic in the
marketplace” of mobility (Macedonia, 2007).
3.2 Two theses to argue About
Two theses shall be given in order to show how the
car of the future could change our everyday live:
The usage of it’s currently intern information will
soon overcome the basic use and merit the car we
know today, because car-apps will lead to a new
image of cars. The value will not be set by the
“hardware aspects” of cars anymore, such as PS,
equipment or fuel consumption, but by the infor-
mation services it will be able to offer to the users.
The usage of the car of the future will not be
limited to mobility any more. Being a backend
system for many information services the aspect of
moving will only be one of many more functions,
benefitting and arising from the installed apps.
Following questions has to be answered in order to
make such a new market for car-apps possible in
future.
Who will be responsible for the safety and security
issues having such apps? Will it be the
manufactures, the OEM or the app developers
Who will be the main user and how can price
changes be evaluated? Will it even be possible to
have a budget car making high-end car-apps
available?
Who will be the key player?
4 CONCLUSIONS
In this position paper the question has been
discussed how in future data from currently closed
in-car systems can be made available for further use.
Currently questions of warranty, safety and security
are holding the networked usage back. Nevertheless
first developments can be mentioned, answering the
overall information demands of users but
disregarding security issues.
If the questions of safety and security are
answered a new market of car-apps will arise, being
capable of developing an own market. Some
examples of such car-apps are given and parallels to
the change on the market of mobile phones due to
iPhone and Android systems are given. At the end
two theses about the future demands of car
manufacturers and suppliers towards possible
change of the usage of cars in general are given.
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