
possible, that the main benefit of the driving habits 
will change coming to a more flexible an ecological 
way of driving. Therefore not the car itself but it’s 
flexibility on future apps will be business model.  
Like the iPhones and Android systems has 
changed the market (Butler, 2011) of mobile phones 
and habits of device usage and information search in 
general (Kamvar, 2009) it is possible that the whole 
transportation market will change, setting new 
standards of desire and cool-features like apple has 
been realised purchasing the iPhone affecting 
several domains - financial, technical and cultural. 
The value of mobile phones and their manufacturers 
are today dependent of their technological potential 
using the applications.  
   To change a quote here, it could be possible, that if 
the car-app market will meet the user “expectations, 
it could create a new, unpredictable dynamic in the 
marketplace” of mobility (Macedonia, 2007). 
3.2  Two theses to argue About 
Two theses shall be given in order to show how the 
car of the future could change our everyday live: 
 The usage of it’s currently intern information will 
soon overcome the basic use and merit the car we 
know today, because car-apps will lead to a new 
image of cars. The value will not be set by the 
“hardware aspects” of cars anymore, such as PS, 
equipment or fuel consumption, but by the infor-
mation services it will be able to offer to the users. 
 The usage of the car of the future will not be 
limited to mobility any more. Being a backend 
system for many information services the aspect of 
moving will only be one of many more functions, 
benefitting and arising from the installed apps.  
Following questions has to be answered in order to 
make such a new market for car-apps possible in 
future. 
 Who will be responsible for the safety and security 
issues having such apps? Will it be the 
manufactures, the OEM or the app developers 
 Who will be the main user and how can price 
changes be evaluated? Will it even be possible to 
have a budget car making high-end car-apps 
available? 
 Who will be the key player? 
4 CONCLUSIONS 
In this position paper the question has been 
discussed how in future data from currently closed 
in-car systems can be made available for further use. 
Currently questions of warranty, safety and security 
are holding the networked usage back. Nevertheless 
first developments can be mentioned, answering the 
overall information demands of users but 
disregarding security issues. 
If the questions of safety and security are 
answered a new market of car-apps will arise, being 
capable of developing an own market. Some 
examples of such car-apps are given and parallels to 
the change on the market of mobile phones due to 
iPhone and Android systems are given. At the end 
two theses about the future demands of car 
manufacturers and suppliers towards possible 
change of the usage of cars in general are given. 
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