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processes and activities that will increase student
satisfaction and student loyalty. This could be done
by conducting and thoroughly analysing student
surveys. In this way, HE institution can enhance the
quality of education offered to students, thus
increasing both student satisfaction and student
loyalty. These steps will finally be reflected in the
increased financial performance of a HE institution.
This study deals with a small faculty located in
a relatively small town, therefore, more studies from
a higher education sector are highly recommended.
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