marketplace. These methods typically integrate the
outputs from both scientific research and
engineering development, while avoiding
unnecessary replication.
Process: The systematic specification of materials,
and components to yield a defined set of attributes,
within acceptable operating parameters. The
intention here is not only to reduce a concept to
practical form but to do so as efficiently and
effectively as possible.
Output: A Commercial Innovation embodied as a
viable device or service in a defined context of a
market opportunity. To gain economies of scale and
meet customer expectations the output must
represent a final form which can be mass produced,
widely distributed and supported through a standard
set of skills and resources. This is analogous to the
‘solid’ state of matter, because none of the element
comprising the final form can easily or readily
altered. Once they are, the new/improved device or
service is given a new model or version designation
to demarcate it from previous versions.
Legal: A device or service can obtain additional
intellectual property protection by applying for and
receiving a trademark or service mark, based on
words or symbols assigned as unique identifiers.
The court system recognizes that such identifiers
accrue monetary value, so non-owners can be sued
for damages in the event of improper use which is
assumed to impair revenues or damage reputations.
Value: A commercial innovation clearly must
contain both novelty and feasibility attributes to
have any chance of success in the competitive
marketplace. However, it must also demonstrate
utility, defined as generating revenue for the
manufacturing company and providing functional
benefit to the customer. When one speaks of the
value proposition for a new commercial venture, it
necessarily addresses all three values.
The three methodologies generate new knowledge in
three distinct states, so the next question is how is
knowledge communicated between sectors and
transformed between states.
3 THREE TRANSITION POINTS
Professionals involved in Information Sharing and
Knowledge Management roles face the unenviable
task of monitoring and tracking activity that is
largely hidden from view, precedes announcements
of the resulting outputs, and often rely on the tacit
knowledge of those conducting the work.
The scientist announces their discoveries after the
fact, while the engineer’s inventions only become
public after the patent is filed or granted.
Corporations treat as proprietary on-going
product/service projects until they are unveiled
through press releases and marketing campaigns.
These three examples are all information sharing and
each results from a deliberate strategy of knowledge
management. They all represent opportunities to
identify a point where knowledge in one state of
matter is being absorbed for transformation into
another. Here again the terms associated with each
shift should be distinguished and understood.
3.1 Knowledge Translation
Knowledge Translation (KT) is the latest iteration of
related terms associated with the effective
communication of new knowledge from the creator
to the audience of potential adopters. The KT
wrinkle is that new knowledge must be conveyed
within the value systems and operating contexts of
the audiences to facilitate uptake and application.
This adds a new responsibility on scholars to seek
common ground with audiences either at the end of
their projects – or hopefully – prior to initiating new
projects. The KT approach fits within the analogy to
gaseous matter as the investigator can compose the
message accompanying the conceptual discovery to
best fit the target audience’s context. Of course, this
assumes that there is some relevant to the discovery,
beyond the rigor applied to the scientific research
methodology.
Identifying instances of successful knowledge
translation is a matter of identifying case examples
where the conceptual discovery has been cited in the
publications of another scholar, or adopted in the
practices of professionals.
3.2 Technology Transfer
The phrase Technology Transfer (TT) has gained as
many meanings as the term ‘innovation’ in society.
In this paper’s context it is appropriately limited to
the exchange of ownership and control over
intellectual property protected as patented
inventions. The claimed invention’s novelty and
feasibility become valued by some third party that
seeks to apply the claims in a practical form.
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