They do not manage courses, lessons, topics or sim-
ilar concepts. They are just too flexible and, overall,
can only be used both to develop indivual elements
of content (e.g. a graph, video, etc.) and to collo-
cate such elements within web pages. Editors within
LMSs and other authoring tools, such as eXeLearn-
ing (eXe Project, 2014), are also too flexible despite
having been developed for authoring eLearning con-
tent. Hence the need for a team of specialists to guide
development of eLearning content. Unfortunately, as-
sembling and running a team of specialists is also
complex and costly, and team joint operation tends
to be slow because participants’ expertise is usually
in different areas. Thus many companies and institu-
tions outsource eLearning content development.
This paper presents BP4ED (from Best Practices
for eLearning content Development), a cloud-based
web system designed to facilitate the role and inter-
action of SMEs, IDEs, TDEs and PPs through pro-
viding them with online best practices on ID and
TD. BP4ED embodies some of the best practices sug-
gested by (Horton, 2012) to organise eLearning con-
tent and by (Clark and Mayer, 2011) to present (dis-
play) such content.
Horton and Clark are well known for their work on
those issues; their books are now considered classics.
The book by (Pitman, 2011) is based on his “experi-
ence as an eLearning designer and developer applying
the wisdom from masters including William Horton,
Michael Allen and Ruth Clark, and many other.” (Pit-
man, 2011, p. i). We obviously agree with Pitman.
Horton has described in good detail a general
methodology to organise eLearning content applying
instructional design (Horton, 2012), which involves:
“selecting, organising, and specifying the learning ex-
periences necessary to teach somebody something”.
Figure 1 shows the general organisation of eLearning
content to be derived from Horton’s methodology:
Curricula are academic programmes composed of re-
lated courses that lead to a degree or certificate in a
subject area; a curriculum is composed of courses, a
course is composed of lessons, and a lesson is com-
posed of topics. Topics are designed to accomplish
a single low-level learning objective using learning
activities that provoke, each, a specific learning expe-
rience. Learning activities are designed using multi-
media: text, pictures, voice, video, etc.
Effective eLearning content is usually organised
into a similar hierarchy — perhaps using different
names for each eLearning unit in the hierarchy. Such
hierarchy is designed by SMEs, ID experts and TD
experts, and is implemented by PPs, and determines
the design of navigation through, and interactivity
with, eLearning content (web pages) by learners.
BP4ED consists of a set of templates designed
to correspond to the units of eLearning in Figure 1.
When eLearning content is designed with BP4ED,
selecting the desired units of eLearning entails to
automatically assemble the corresponding templates
into the corresponding hierarchy — SMEs will then
write or insert relevant content (text or multimedia
resources ) in the fields of the templates selected.
From the resulting structure of a course thus designed,
BP4ED determines both navigation and interactivity
by the user, thus eliminating the corresponding design
and implementation work. The paper presents results
regarding the use of templates corresponding to top-
ics and activities within topics — other templates are
being developed.
Note in Figure 1 that topics (designed to accom-
plish a single low-level learning objective) are to be
organised as learning objects composed of learning
activities that provoke, each, a specific learning ex-
perience. Other units of eLearning (lessons, etc.) are
organised as LOs of LOs. We will discuss in Section 2
our decision to organise BP4ED around LOs.
(Clark and Mayer, 2011) have minutely analysed
various issues involved in presenting multimedia con-
tent, and have synthesised a few principles for doing it
effectively so that learners feel more comfortable and
less overloaded. Some of those principles include:
• “Place printing words near corresponding graph-
ics” (idem). Both should apper in the same screen
(idem.) – it should not be necessary to scroll the
screen to read the text relevant to a graphic.
• “Present words as audio narration rather than on-
screen text.”(idem). Thus incoming information
is “split across two separate cognitive channels —
words in the auditory channel and pictures in the
visual channel rather than concentrating both in
the visual channel.” (idem)
• “Explain Visuals with Words in Audio OR Text:
Not Both ... learners may try to compare and rec-
oncile on-screen text and the narration, which re-
quires cognitive processing extraneous to learning
the content ” (idem).
BP4ED includes screen templates to organise
eLearning content around Clark and Mayer’s princi-
ples that facilitate formatting of content for adequate
display by browsers. This will reduce web page de-
sign and implementation work by TDEs and PPs. The
paper presents the use of some of our screen tem-
plates. Note that BP4ED does not help at all in the
development of individual elements of content such
as graphics, videos, sound, etc. This is work by PPs.
For some eLearning content, BP4ED may be less
flexible than the software currently used. However,
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