![](bg6.png)
9. Use the Model as required, by changed the
relevant business model parameters and
measuring the impact.
6 CONCLUSION
This paper discusses a novel approach of studying a
digital business as a complex system, and using an
Agent Based Modeling approach to develop specific
purpose simulators that can be used for a wide
variety of what-if scenarios and as a tool for
optimization of Business Parameters. This approach
has already been implemented by our research group
for some online case studies such including
facebook.com, custojusto.pt and vortal.biz.
ACKNOWLEDGEMENTS
We acknowledge custojusto.pt and vortal.biz for
providing us case studies to validate the model.
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