been raised with regard to the Kirkpatrick/Phillips
model. According to Mumma and Thatcher (2009)
, the entire notion of the Kirkpatrick/Phillips model
may not truly measure the impact of the learning func-
tion on the enterprise, even under the most optimistic
scenarios. It measures only the possible impact of iso-
lated training events. Nagle (2002) reports a series
of criticisms of the ROI calculation process such as:
difficulty to have a valid measure, expensive process,
complex process, process that can take up to one year,
and presence of other factors that influence the perfor-
mance of the organization. Concerning the method-
ological problems, McCain (2004) established a list
of biases that could have an impact on the observed
results which a training professional does not always
think of. These include bias of a sample (selection of
a non-representative sample or too small a sample),
bias in the interviews, and bias in the presentation of
questions.
4 DISCUSSION
Given that our objective is to respond to business
needs concerning the management of training pro-
grams, this demonstration will be supported through
comparison criteria based on the results of surveys
conducted in the workplace by ASTD ic4p (ASTD,
2009) and others such as Formaeva (Formaeva,
2011). The criteria and their definitions are:
Efficiency. It is the criterion associated with an
evaluation model, which refers to maximizing results
while consuming a minimum of resources. An
efficient model does not create any additional costs
when calculating the training yield.
Usability. This criterion refers to the ease and the
simplicity of using a model to evaluate a training
program. The complexity involved in using a model
is a barrier which can prevent companies from
effectively evaluating their training program.
Implementation. Surveys have revealed that one of
the barriers which can prevent companies from fully
exploiting the existing models is the lack of IT tools.
This assumes that a model which is implemented
through an IT tool is more likely to be used by the
companies and training professionals.
Diagnosis. This criterion refers to the ability of a
model to identify the causes of the success or the
failure of a training program. A model able to supply
a diagnosis of a training program is a powerful
decision-making tool.
Widespread. This criterion captures the fact that
many companies use a model or that it is better
known than another model.
The model of Kirkpatrick allows to evaluate the train-
ing at various levels of learnings integration. It also
enjoys great recognition with the professionals of the
training. Its main limitation is the fact that it does
not explain in what a training is effective or ineffec-
tive (Holton, 1996; Saks and Haccoun, 2013). From a
diagnostic standpoint, this evaluation model does not
either indicate how to improve the training strategy
used.
Besides, Saks and Burke (2012) were interested
in the evaluation process by using the model with
four levels of Kirkpatrick. Their research was con-
ducted among 150 members of a Canadian associa-
tion of training who work for organizations with be-
tween 500 and 1, 000 employees. The authors raise
the following paradox (which is consistent with pre-
vious research): enterprises measure more the reac-
tions and the learnings, while only the behaviors and
the results are positively related to a higher level of
learnings transfer.
The Kirkpatrick/Phillips model does not inte-
grate the business analysis component. This analy-
sis should be done before employees begin training.
This fact is one major handicap to the success of the
training evaluation and explains why enterprises can-
not correctly and easily apply the Kirkpatrick/Phillips
model (especially level 3). Indeed, the indicators used
at level 4 of the Kirkpatrick model should be known
during the management process, even before the first
level of this model (Kirkpatrick/Phillips). This obser-
vation confirms the fact that the Kirkpatrick/Phillips
model does not supply the required information for
an analysis and adequate evaluation of the training.
Given that level 5 (added by Phillips) uses the data
provided by level 4 of Kirkpatrick, it also inherits the
gaps and weaknesses of the latter. Indeed, Kirkpatrick
recommends using their model in hierarchical order
(1, 2, 3, and 4). Consequently, given that the supplied
data are not sufficient and (given the delay in cov-
erage of the training management), the ROI process
calculation (level 5 of Phillips) becomes complicated
and useless due to lack of adequate data. Table 2,
below, summarizes the comparison between our ap-
proach and the Kirkpatrick/Phillip model.
Finally, according to Rivard and Lauzier (2013),
it’s better to adopt a methodology which let you
quickly fix a training strategy which does not give the
wished results than ending up in a situation where we
demonstrate that a training given to all employees is
not ultimately effective. This point of view demon-
strates the usefulness of AM2O and ETREOSys.
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