5.3.3 Nike+ Fuelband
NikeFuel score is perhaps the most remarkable fea-
ture of the Fuelband being, by far, the most reviewed
aspect of the band as shown in Table 4. By read-
ing some of the sentences discussing this aspect, the
Fuel score seems very motivating for many. How-
ever, some are skeptical of how it is calculated. A
user said ”I’ve noticed that the Fuel really adds up
when running and walking but not as much with other
workouts that are way more intense than a jog on the
treadmill.”. Another said ”Of course, if you shake
your wrist while on the elliptical or jogging, you can
increase your points by 50%.”. Some people said that
it is very motivational, however, they did not recom-
mend it for people who want to accurately track their
steps. With respect to syncing, some people found
syncing over the phone or USB to be smooth and
easy. On the other hand, it failed to sync with some
and was described as slow. Some users complained
that the screws in the band rust. One suggested us-
ing a fingernail polish to stop the rust. Many users
liked the accompanying app which was described as
motivational, easy-to-use and well-designed. In fact,
the number of positive reviews on the Nike+ Fuelband
app is more than twice the negative reviews on it. Yet,
some were disappointed that it did not come with an
Android app.
5.4 Personalized Fitness Tracker
Recommender
Given the vast knowledge the presented sentiment
summarizer acquired by analysing the sentiments in
Amazon.com reviews of fitness trackers, the second
step is to utilize this knowledge to help each potential
customer choose the device that suits her needs best
based on her own preferences. Figure 9 shows the
user interface for the device recommender in the sen-
timent summarizer. A user can select using 5-value
sliders, how important an aspect is to her, and the rec-
ommender will dynamically upgrade score gauges for
each device thereby helping each customer making
the right purchase decision based on all the acquired
knowledge of owners of these devices.
The scores are computed using Formula 1; where
d denotes a device, k denotes the total number of as-
pects for which the user have assigned a non-zero
weight using the slider, a
i
denotes a single aspect
(i ∈ [1, k]), q
a
i
∈ [0, 4] denotes the weight assigned by
the user to aspect a
i
, pos(a
i
) and neg(a
i
) denote the
number of positive (res. negative) mentions of the as-
pect a
i
for device d, and A
d
denotes the set of all as-
pects for device d. Intuitively, when the user gives a
non-zero weight for a certain aspect using the slider,
this aspect is added to the set of user-requested as-
pects. For each aspect a
i
of these k aspects, the system
checks if it is included in the aspects of the considered
device. If yes, a value
pos(a
i
)−neg(a
i
)
pos(a
i
)+neg(a
i
)
∈ (−1, 1) is re-
turned indicating how recommended (res. unrecom-
mended) the device is when considering this aspect
alone. Otherwise, if the aspect requested by user is
not available for the device, −1 is returned indicating
that the device is not recommended at all when con-
sidering this aspect. The result is adjusted for each
aspect based on a user-selected weight q
a
i
. The fi-
nal score Score
d
is then computed as the normalized
mean for the returned weighted values for each as-
pect.
Figure 9: Snapshot of the personalized device recommender
functionality in the sentiment summarizer.
Score
d
=
100
k
k
∑
a
i=1
q
a
i
4
×
(
pos(a
i
)−neg(a
i
)
pos(a
i
)+neg(a
i
)
i f a
i
∈ A
d
−1 otherwise
(1)
6 CONCLUSIONS AND FUTURE
WORK
In this paper, the novel fitness-trackers’ evaluation ap-
proach presented in (Shafaee et al., 2014) is demon-
strated to evaluate three market leading fitness track-
ers. The approach relies on aspect-based sentiment
analysis of Amazon.com reviews of these products.
The results of the evaluation are presented to the user
in an easy-to-use web-based summarizer. Statistics
and insights resulting from the evaluation are pre-
sented in Section 5 where also a personalized fitness
tracker recommender system is presented. In addi-
tion to the ongoing research on enhancing the un-
derlying algorithms used in the back-end sentiment
analysis system introduced in Section 4, our efforts
are also oriented on automating the whole process
starting from fetching the Amazon.com reviews until
reaching an always up-to-date summarizer that adds
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