process, thus hindering the adoption, as suggested by
the Technology Acceptance Model (TAM) (Davis,
1989), which identified Perceived Ease of Use and
Perceived Usefulness as influencing factors on the
adoption of technology.
Thus, all key stakeholders are comfortable with
the current state and have no urging incentive to
change it. Perhaps even the contrary is true, since
making changes require more resources which are
always scarce. In this state of affairs, the rise of a
new technology is unlikely to generate a wide and
large-scale change, as past decades have
demonstrated. An ICT could facilitate a meaningful
shift in academic teaching only if it presents an
easily observed and proven benefit, i.e. clearly
perceived usefulness of adopting the technology,
such as apparent decrease in resource consumption
for one (or more) of the major stakeholders of the
process.
Alongside the relative standstill of the
mainstream of academic pedagogy in the past
decades, tremendous amount of research was, and
still is, conducted on the potential of pedagogy shifts
in academic teaching facilitated by ICT adoption, as
each novel technology ignites the imagination and
enthusiasm of educators as to new possibilities and
opportunities. Papers detailing researches focusing
on what can and should be done with technology in
academic courses and examining motivators and
inhibitors, facilitators and barriers, populate
scientific journals as they did ten and twenty years
ago.
With the continuous profusion of ideas,
thoughts, researches and discussions, with little real-
world change in the last quarter of a century, one
might wonder if this engagement with technology
integration into higher education teaching has been
Much Ado About Nothing.
One possible path that perhaps should be
explored in order to produce different results is the
decision making process in which integration of ICT
into academic teaching is being conducted. Higher
education institutes have been identified as
organized anarchies, suggesting that the decision
making in these organizations often follow the
garbage can model (Cohen, March and Olsen, 1972),
i.e., education institutes may be viewed as a
collection of choices looking for problems, rather
than a tool for resolving clearly defined problems. In
this perspective, technologies may function as
solutions looking for problems to solve. This
approach is present in countless studies, as their
starting point is the technology, not the pedagogical
problems faced by higher education institutes (e.g.
Liu, Li and Carlsson, 2009; Woods, Baker and
Hopper 2004). A more rational, well established
decision process, where the integration of a specific
technology, in a certain way, in defined settings, is
the outcome of a decision made after analysing a
problem, exploring potential solutions, examining
their impact on the problem and the environment,
and choosing the one that is most cost-effective, may
produce better results.
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