The Whole Is More than the Sum of Its Parts
On Culture in Education and Educational Culture
Thomas Richter and Heimo H. Adelsberger
TELIT, University of Duisburg-Essen, Universitätsstrasse 9, Essen, Germany
Keywords: e-Learning, Inclusion, Culture Awareness, Culture-Sensible Education, Educational Culture, Culture-
Related Conflicts in Education, Learning Culture Survey.
Abstract: The Learning Culture Survey investigates learners’ expectations towards and perceptions of education on
international level with the aim to make culture in the context of education better understandable and sup-
port educators to prevent and solve intercultural conflicts in education. So far, we found that culture-related
expectations differ between educational settings, depend on the age of the learners, and that a nationally
homogenous educational culture is rather an exception than the rule. The results of our recently completed
longitudinal study provided evidence that educational culture on the institutional level actually is persistent,
at least over a term of four years. After a brief introduction of the general background, we will subsume the
steps taken during the past seven years and achieved general insights regarding educational culture. Last, we
will introduce a method for the determination of conflict potential, which bases on the understanding of cul-
ture as the level to which people within a society accept deviations from the usual. We close with demon-
strating the method’s functionality on examples from the Learning Culture Survey.
1 INTRODUCTION
With the increasing internationalization of class-
rooms and the distribution of e-Learning programs
and content through the Internet, a better under-
standing of the role of culture in education gets in-
dispensible. Reports of increasing numbers of early
school leavers and dropouts in universities accumu-
late which mainly concern learners with a migration
rofessional training were not seen as respece respon-
sponsibility of the learners to adapt the given condi-
tions of their learning context, but the educational
institutions’ duty to ensure that an environment is
provided which leads to productive learning for any
kind and type of learner (Haberman, 1995). Even es-
tablished e-Learning providers rather waive the
chance to attract a higher number of learners and
stick to their local markets, instead of risking unsat-
isfied learners because of unforeseen cultural con-
flicts (Richter and Adelsberger, 2011). Meanwhile,
in support of finding solutions, the EC defined a re-
lated key issue for the 2015-call for project pro-
posals in their Erasmus-Plus program.
In his study, Nilsen (2006) found that the main
reasons for students’ dropping out were ineffective
study strategies, a mismatch between expectations
and content in the study program, and a lack of mo-
tivation. Bowman (2007) even claims that strong ef-
forts should be made in order not to ’destroy’ the
initial motivation by confronting the learners with
unnecessary conflicts. So far, we know that besides
language gaps and content-related issues, the learn-
ers’ motivation is threatened by unmet expectations
and not understandable regulations, arising from cul-
ture-specific differences between their origin and the
new context.
In e-Learning scenarios, a constantly high level
of motivation is the most crucial success factor
(Richter and Adelsberger, 2011). If learners lose
their motivation in a face-to-face scenario, the edu-
cator still has a chance to recognize that and can
support the regain of motivation (Rothkrantz et al.,
2009). In e-Learning scenarios, this chance rarely is
given; without recognizing the learners’ mimics and
gestures as tools to communicate frustration (Sanda-
nayake and Madurapperuma, 2011), the instructors
depend on explicit communication, which often does
not happen due to cultural reasons.
The Learning Culture Survey investigates learn-
ers’ perceptions in different national and regional
contexts and aims to support educators to better un-
derstand educational culture in general and cultural
differences between specific educational contexts, in
particular. Such an understanding is relevant for the
372
Richter T. and H. Adelsberger H..
The Whole Is More than the Sum of Its Parts - On Culture in Education and Educational Culture.
DOI: 10.5220/0005498103720382
In Proceedings of the 7th International Conference on Computer Supported Education (CSEDU-2015), pages 372-382
ISBN: 978-989-758-108-3
Copyright
c
2015 SCITEPRESS (Science and Technology Publications, Lda.)
development of culture-sensitive education. We fur-
ther on aim to support both learners and educators in
their preparation efforts when planning to study or
teach in other countries.
2 THE LEARNING CULTURE
SURVEY (LCS)
In the following we distinguish between “culture in
education”, which is used as a general term, without
a direct relation to a particular context, “educational
culture”, which is used when a specific context is re-
ferred to and “learning culture”, which is related to
perceptions of and attitudes towards education from
the perspective of the learners.
Today’s applied comparative culture research
mostly refers to culture as persistent value-driven
perceptions and attitudes, which, amongst all people
within national societies are homogenously favoured
or refused (literature reviews from, e. g., Jones,
2007; Leidner and Kayworth, 2006). Geert Hofstede
(1980), as a pioneer (Smith, 2006) and still, one of
the central proponents of this “etic” concept for cul-
ture research, speaks of culture as the “Software of
the Mind” which goes back to Montesquieu’s “spirit
of a nation” (18
th
century). In his research, Hofstede
initially found four cultural dimensions (later on,
two more dimensions followed), which focused on
basic values and classified around 40 nations
through specific key values per dimension. Follow-
ing Hofstede’s demonstrated examples (Hofstede,
Hofstede, and Minkow, 2010), it is possible to pre-
dict and compare the relative cultural distance be-
tween two nations according to concrete attitudes
and perceptions that are related to each of the di-
mensions. In other words, according to the results,
people from one nation are considered more likely to
act or react in a certain way than those of another na-
tion. Köppel (2002) suggests that one reason for the
persistent high level of popularity of this approach
lies in its’ simplicity. Alongside its achieved promi-
nence, Hofstede’s Dimensions Model has constantly
been challenged and criticized on methodological,
interpretational, and ethical levels (e. g., Douglas
and Liu, 2011; Jones, 2007; Leidner and Kayworth,
2006; Tarras and Steel, 2009).
Several further reasons than the already found
points of criticism affirmed our own doubts if the
national values from Hofstedes’ dimensions model
and the concept of a general national culture would
appropriately reflect culture in education. For the
context of culture in education, we initially decided
to adopt the majority-based and group-related cul-
ture definition of Oetting (1993), who suggests to
use the term ‘to describe the customs, beliefs, social
structure, and activities of any group of people who
share a common identification and who would label
themselves as members of that group’. We could not
imagine that basic values exclusively should be re-
sponsible for educational culture. According to our
own practical experiences from the fields of school
education, Higher Education, and professional train-
ing, we saw significant differences between their
modi operandi, which did not necessarily reflect
basic values or national cultures at all.
Another reason for doubts regarding the applica-
bility of Hofstede’s dimensions model in the context
of educational culture resulted from the reported ex-
periences from Mitra et al. (2005) which later on
were confirmed by Buehler et al. (2012): Both re-
search groups found that the children in their studies
below an age of twelve years acted quite differently
from older children as they rather followed their cu-
riosity than the assumed cultural biasing. Last, we
were unsure if the culture within educational institu-
tions actually stays persistent over time after chang-
es regarding basic conditions took place.
2.1 LCS:
Operationalization
Besides a cross-disciplinary literature review on re-
ported conflicts in education and culture research in
general, we conducted qualitative pre-studies involv-
ing university students and educators. In the con-
ducted (informal) interviews, we asked them for
perceived cultural conflicts during their times of
studying abroad and related to other (foreign) stu-
dents within the home university. The first version
of our questionnaire considered both the reported
conflicts in education from the literature and issues
that arose from the interviews.
The questionnaire was designed for the context
of Higher Education and originally consisted of 128
items related to the following aspects of education
(Richter, 2011):
Role, responsibilities, and tasks of lecturers
Feedback
Motivation
Gender issues
Several aspects of group work
Time management
Role, responsibilities, and tasks of tutors
Demographic data
TheWholeIsMorethantheSumofItsParts-OnCultureinEducationandEducationalCulture
373
For recognition, the full questionnaire has per-
manently been published in English language under
the DOI: 10.13140/2.1.2877.5206 (Richter, 2014).
In 2009, we decided to start with our investiga-
tion within the only two national contexts, which
Müller et al. (2000) found to having more or less
culturally homogenous populations, i. e., Germany
and South Korea. These two national contexts con-
veniently also appeared perfectly suitable for the ini-
tial study because of their generally very different
educational systems and traditions.
Before the implementation took place, the ques-
tionnaire was translated to German and Korean.
Several test studies and refinement cycles were ap-
plied in both contexts in order to ensure its’ compre-
hensibility and appropriateness. The students per-
ceived some of the originally included statements as
confusing and some others even as irritating. Re-
garding socially sensible topics, we had to expect
that the students would rather provide socially ac-
ceptable answers than expressing their actual opin-
ions; even though the respondents were considered
to stay anonymous. Thus, we removed related items
and reformulated others. In the end, 102 items re-
mained for the initialization of the field study.
For most of the items, we applied a 4-point Lik-
ert Scale. We wanted to force the respondents to
take a position instead of giving them the chance to
choose a neutral response option (Garland, 1991).
Our aim was to design a standardized questionnaire,
reusable in later steps within any context in the same
form (just translated to local languages). For future
contexts, we had to expect that items might not ap-
ply in the same measure as experienced in the test
studies. Thus, we provided an additional answer-
option, which was “not applicable in my context”.
We visually separated this option from the main
scale in order to avoid that respondents misinterpret
it as an integral part of the general answer options.
The strategy of separated positioning worked out
well: In later studies, this option rarely was used.
2.2 Evaluation and Interpretation
As only criterion for the evaluation, we decided to
exclusively accept fully completed questionnaires
including both the items that had to be evaluated and
(most of) the demographic data.
From our investigated contexts, we received very
different sample sizes, which, in the original design
of the scale, would not have been comparable
amongst each other because of the extreme values’
different impacts on the full samples. In order to
solve this problem, we followed the recommenda-
tion of Baur (2008: 282) and binarized our results
for the contrasting across contexts in positive and
negative answers. Baur particularly recommends the
binarising of ordinal-scaled results in order to pro-
duce clearer results and prepare ordinal-scaled data
for operations that originally are reserved for inter-
val-scaled data. There is a controversial discussion
on applying higher-level statistical methods to ordi-
nal-scaled data (Knapp, 1989). We followed the rec-
ommendation of Porst (2008) to case-sensitively
check the results for appropriateness, which, in our
case, revealed inconsistent results when calculating
variance, co-variance and standard deviation. In con-
trast, the calculated mean was sound between the 40-
and 60-quantiles and thus, usable to provide infor-
mation on the answer distributions, which else
would have been lost after the binarising process.
When directly contrasting results across contexts, we
focused on the percentage of positive answers.
For the decision if a result regarding a certain
item actually reflects culturally motivated or rather
individual preferences of the students, we generally
assumed that if we find a clear tendency to rejection
or acceptance (negative/positive), the answer was
culturally motivated, else, individually. As a clear
tendency, we defined everything below 40% positive
answers as rejection and everything above 60% posi-
tive answers as acceptance. All items evaluated be-
tween 40% and 60% positive answers were assumed
to be too close to an equal distribution and thus,
probably expressing individual preferences. We
chose such a large interval as our “fuzzy area” be-
cause in our context of learning culture, we had to
deal with opinions of people on aspects of life,
which at least to a large part were not substantial for
the respondents’ survival or the general functioning
of societies. On individual level, such types of opin-
ions easily could be changed from one to another
moment. Moreover, we did not know if our results
would reveal persistent over time on the large scale.
We cannot clearly determine if the individual re-
sponses of the participants in our study are driven by
desires (what they wish to be) or the status quo
(what they expect to be due to prior experiences). In
retrospective and for most cases, the results are quite
clearly showing that the students evaluated accord-
ing to their experiences.
2.3 Implementation
As for the first wave of our large-scale implementa-
tion, we found very different conditions in the con-
texts of Higher Education in Germany and in South
Korea.
CSEDU2015-7thInternationalConferenceonComputerSupportedEducation
374
In Germany, we were able to address the entire
student populations of three universities by using our
online questionnaire, i. e., the University of Co-
logne, the University of Applied Sciences Bonn-
Rhein-Sieg, and the University of Potsdam. Each of
the university-administrations sent the invitation for
participation to all of their registered students
through their internal E-Mail distribution system.
The response rates were between 2-6% for each uni-
versity and confirmed the usual experiences for re-
sponse rates in online questionnaires. In total, from
the three universities, 3225 students started answer-
ing and 1817 students left fully completed question-
naires. The distribution between female and male
students was 544/1268 (five students used the option
“other”).
In the context of Higher Education in South Ko-
rea, we did not have the opportunity to use the
online survey within the universities due to legal is-
sues but instead, had to collect the data “on the
street”, using the paper-based version. In order to
still receive something close to random samples, we
followed the suggestion of Kromrey (2006) and
chose our respondents on the basis of a random-
route algorithm. More than 50% of the Korean popu-
lation lives in and around Seoul. The city has more
than 50 universities and a subway system, which
links the suburbs and close cities with each other.
Thus, we limited our investigation to this city. Due
to permanent traffic jam and uncomfortable parking
situations, Korean students usually and frequently
use the subway. Because of these characteristics, we
eventually decided to conduct our survey in the
subway and predefined a fixed algorithm where to
enter the subway and how to decide which persons
were to be invited for participation: Go down the
main entrance to the gate, take the first wagon en-
trance available on your right side and ask all people
that appear to have an age between 18 and 30 (start-
ing on your right side and going around in this wag-
on) if they currently are university students, at least
have six further stations to go, and are willed to par-
ticipate in our survey. After completion of one
round, leave the subway on the next stop where an-
other line crosses its way and change the subway
line. If possible, follow the direction to the centre. In
order to involve a high number of subway lines (and
thus, catch students on their way to different univer-
sities), we started with the only available round-line
in the city and randomly changed the initial entry
point each day. The condition regarding the six fur-
ther stations was related to the average time required
to complete the questionnaire. Most participants in
the German sample (which ended before the Korean
study) needed 11-15 minutes for the completion of
the online questionnaire. The subway trains in Seoul
take about three minutes from one to another station.
We calculated that 18 minutes should be enough to
introduce how to proceed (no long considerations
but intuitive and quick answering), hand out the ma-
terial, let them complete the questionnaire, and col-
lect the results; in most cases, this calculation
worked. For most people, sitting in the subway is
boring and so, we achieved a response-rate of 50%
(counting just persons claiming to be university stu-
dents). We had three weeks for the data collection,
and received 286 fully completed paper-based ques-
tionnaires with a relationship between female and
male students of 153/131 (two students selected
“other”). 58 of the “delivered” questionnaires had to
be rejected because relevant items were left unan-
swered. The students within the sample studied at 39
universities. From nine universities, we received
nine and more completed questionnaires.
The received data-sets with many sample ele-
ments per university from the German sample were
predestined to drive an in-depth analysis by compar-
ing the data not just on university but also on faculty
level. The Korean sample, in contrast, was well suit-
able for a broad analysis on university level.
We were not yet able to determine if the found
educational cultures from Higher Education would
be transferable to other educational contexts. In the
end of 2011, we conducted small-scale studies in
five randomly selected enterprises for that purpose:
We randomly chose them from the list of stock-
noted enterprises (DAX), which provide in-house
training. Five enterprises eventually granted their
participation. However, we were restricted to in-
volve a maximum of 25 participants per enterprise.
Apart of defining the condition that the selected em-
ployees should work in positions, in which they ac-
tually are meant to participate in the provided in-
house trainings, we had no further influence on who
exactly would be invited; this was an internal deci-
sion. As a result, we received seven and more re-
sponses just from two of the five enterprises. How-
ever, the results from these two enterprises eventual-
ly revealed sound because in relevant aspects, they
reflected the specific characteristics of the enterpris-
es’ organizational cultures’ and the age and positions
of the participating employees. For this study, we
slightly modified the used terminology in our ques-
tionnaire. As an example, we changed the term “pro-
fessor/lecturer” to “instructor”.
Between 2012 and 2013, we received further
translations of the questionnaire to Bulgarian, Chi-
nese (simplified and traditional), French, Greek,
TheWholeIsMorethantheSumofItsParts-OnCultureinEducationandEducationalCulture
375
Japanese, Portuguese, Russian, and Turkish. With
the support of guest students, we drove test studies
in their home countries, which were Bulgaria (30
sample elements), Ukraine (53), Turkey (40), and
British (30) and French (25) Cameroon. These re-
sults surely were not representative for each of the
countries’ contexts of Higher Education but provid-
ed first impressions of what we could expect in
large-size investigations. In the summer of 2014, we
completed another large-size study (online) at the
university of Accra in Ghana with 306 fully com-
pleted questionnaires (response rate around 3% and
female/male relationship 126/177). In the end of the
year, we started the implementation of the LCS
online-survey in France. The study in France is on-
going since we yet just managed to involve a single
university with limited access to the students (so far,
we received 75 fully completed responses).
Also in the end of 2014, we were able to repeat
our investigation in one of the German universities,
namely the University of Applied Sciences Bonn-
Rhein-Sieg. The questionnaire, again, was imple-
mented as online survey, and all registered students
were invited by the administration using the internal
E-Mail distribution system. The investigation served
two purposes, first, to find out if the educational cul-
ture in this university generally kept persistent over
the past years, and second, if the immense logistic
and personnel changes that had taken place in the
meantime were reflected in the results. The Univer-
sity of Applied Sciences Bonn-Rhein-Sieg still is a
quite young and relatively small university. It is con-
stantly expanding on all levels, regarding offered
subjects to study, employed professors and staff, and
infrastructure. In order to achieve meaningful results
with a repetitive investigation, we at least had to
wait three years in order to ensure that the prior in-
vestigated generation of students (Bachelor and
Master) were completely substituted through new
students; else, we would have risked to receive data
that reflected the memory of students instead of the
status quo. Anyways, a very low number of students
still remained because, after having finalized their
Bachelor degrees, they started studying in a Master
program. However, the number of students per year
who are accepted to enter the Master programs is
very limited in this university and the entry condi-
tions are challenging. In the repetitive study, we re-
ceived 375 fully completed questionnaires, which is
6,6% of the whole student population (5621). The
relationship between female and male respondents
was 166/208 (one student decided for “other”).
3 FINDINGS ON LEARNING AND
EDUCATIONAL CULTURE
With our data, we were able to answer most of our
beforehand open general questions of educational
culture. In the following, the findings are discussed
in detail and separated by category.
We use net diagrams for the visualization of the
results from two or more contexts. Each diagram is
related to a thematic block, like for example “Tasks
of the Lecturer”. We consider all items within the
same thematic block to being directly related
amongst each other. In the diagrams, we only dis-
play the results according to the found percentage of
positive answers. Since the option “Not applicable in
my context” has really been used (below 1%), the
rest of the answers can be expected to be rejections.
Please note that displaying the data in this way is
meant to facilitate the recognition of differences be-
tween contexts, to some extent, eye-candy, but only
the crossing points on each of the axes of the dia-
grams actually represent defined values.
3.1 Learning Culture in Faculties
The German samples were large enough to analyse
the data on faculty level. In Figure 1, we exemplarily
display the results of the University of Cologne re-
garding the thematic block “Tasks of the Lecturer”.
Figure 1: “Tasks of the Lecturer”, Faculties (Cologne).
On faculty level, we found deviations in the an-
swers of the students regarding all thematic blocks
and between each of the faculties within all three
universities. The general characteristics of the found
patterns were similar across faculties and items. The
displayed thematic block “Tasks of the Lecturer”
was the one with the highest level of diversity. Re-
garding this thematic block, the expectations of the
students generally were higher in faculties with low
numbers of students than in larger faculties.
CSEDU2015-7thInternationalConferenceonComputerSupportedEducation
376
3.2 Educational Culture in Universities
For the comparison of the educational cultures on
university levels, we calculated the positive percent-
age values over the whole datasets (not about the av-
erages of the faculties) from each of the German
universities. Figure 2 displays the results regarding
the thematic block “Group work efficiency”.
Figure 2: “Group Work Efficiency”, German Universities.
After having built the averages of each universi-
ty, patterns resulted, which were very similar to each
other. We yet had to find out, if the data of the South
Korean sample would lead to a similar effect. Figure
3 displays the results from the thematic block
“Group Work – Evaluate Statements”, considering
only the South Korean universities, where at least
nine sample elements were available.
Figure 3: “Group Work - Evaluate Statements”, South Ko-
rean Universities.
Also here, we can find quite similar patterns
when comparing the results of the South Korean
universities. In the South Korean sample, we found
extreme outliers regarding some thematic blocks,
mainly from universities with very small numbers of
sample elements and particularly from the KGIT,
which just provides extra occupational programs.
3.3 Educational Culture:
National Level
In order to evidently conclude that our findings ac-
tually had something to do with culture on a national
level and not just with university traditions, which,
by coincidence, were found to be similar, we needed
to find clear differences between the averages of the
German and the South Korean universities. We did
not expect to find such differences regarding all
thematic blocks but surely regarding the thematic
blocks “Tasks of the Lecturer” and “Role of the Lec-
turer”. South Korean universities, by law, must em-
ploy one professor per each 10 registered students.
In Germany, no such regulation is defined which of-
ten results in very crowded classes and rather anon-
ymous students who do not expect any services from
their professors apart of being responsible for a lec-
ture and providing evaluations. Thus, the expecta-
tions, which South Korean students assign to their
lecturers, are far higher, and the student-lecturer re-
lationship, is much closer. Further on, South Korean
students would never question their lecturers but in-
stead expect them to always provide the best possi-
ble solution for a specific problem. German students,
in contrast, explicitly learn from the very beginning
to put everything into question. Figure 4 displays
both national university averages regarding the the-
matic block “Role of the Lecturer”.
Figure 4: “The role of the Lecturer”, Comparing results
from German and South Korean Universities.
Figure 5 displays the average of both national da-
tasets regarding the thematic block “Tasks of the
TheWholeIsMorethantheSumofItsParts-OnCultureinEducationandEducationalCulture
377
Lecturer”. As expected, regarding the items “tech-
nical support”, “support for the individual literature
research”, and “support for the organization of the
individual learning process”, the expectations of the
students were very different between both national
contexts. While the responses of the German stu-
dents were indifferent towards all three items (re-
sults between 40 and 60%), the Korean students did
very clearly demand related services.
Figure 5: “Tasks of the Lecturer”, Comparing results from
German and South Korean Universities.
The results of both national contexts fully con-
firmed what we expected to find from our experi-
ences. Regarding other thematic blocks, prior known
differences also were mostly reflected. Where we
actually found amazing results in the South Korean
context was regarding the thematic block “Feed-
back”. While we had expected that criticism general-
ly would be a difficult matter for the South Korean
students because of the Asian concept of shame, the
students eventually claimed the contrary, which was,
perceiving (constructive) critique towards their work
results and study progress as motivating, and even
feeling confused in the lack of critical feedback.
3.4 Findings Regarding Educational
Culture in Professional Training
We evaluated the results of the two enterprises that
provided seven and 14 sample elements. We found
significant differences between the learning cultures
of each of the groups of employees, which were in
line with the basically different organizational cul-
tures of the enterprises. The results additionally dif-
fered a lot from the results from the German univer-
sities. For example, instructors in professional train-
ing were not seen as respect persons but just as ex-
perts in their field and were expected to provide far
more support than the lecturers in the universities.
This fully reflects their particular role in the context
of professional training. In the context of profes-
sional training, group work generally was seen as
difficult, and learning tasks were reported to rarely
being completed in time (Richter and Adelsberger,
2012).
3.5 Persistence of Learning Culture
From our repetitive study, which took place in the
Winter 2014/15 at the University of Applied Scienc-
es BRS, we learned that Learning Culture appears to
slightly change in accordance with changes of edu-
cational practices on faculty level, while the average
university results kept almost the same. For exam-
ple, in 2010, the department of Forensic Sciences
had recently started with just a very small number of
students. In that time, we found the students perceiv-
ing their lecturers much more as coaches than in
2014, when the number of students studying Foren-
sic Sciences was much higher (see Figure 6).
Figure 6: Changes in Learning Culture between 2010 and
2014; Forensic Sciences: “Role of the Lecturer”.
Figure 7: Persistence of Educational Culture: FH BRS
2010 vs. 2014; Thematic block “Gender Issues”.
CSEDU2015-7thInternationalConferenceonComputerSupportedEducation
378
Almost no deviations larger than 10% were found
between the average results from both studies on
university level. Figure 7 shows the thematic block
“Gender Issues” with the highest found level of de-
viation.
The found changes fully reflected the German “Zeit-
geist”: Currently, an intensive public discussion
started regarding the legal enforcement of a female
quota for Top-Management positions.
3.6 Limitations
Besides the fact that educational culture varies be-
tween academic and professional education and thus,
the results of the LCS are not transferable across ed-
ucational contexts, we found significant deviations
between our test studies from British and French
Cameroon. We conducted an a-prori analysis and
from 55 sample elements, a single one from French
Cameroon was wrongly assigned to the characteris-
tics of the sample from British Cameroon. This
means that we generally cannot assume that Learn-
ing Culture is homogenous within a country. Exam-
ples showing homogenous educational cultures must
rather be understood as exceptional cases.
4 DETERMINING CONFLICTS
IN EDUCATION
Being able to recognize cultural differences regard-
ing selected issues across educational contexts is not
yet sufficient for understanding or even determining
at which level a particular cultural distance could
eventually lead to a conflict situation and maybe be-
come a threat for the motivation of learners. Cultural
distance has been a subject of discussion since some
decades. A clear definition of the term does not exist
but it originally was used in the context of etic cul-
ture research, in which the cultures of whole socie-
ties were quantified and compared according to a
small number of key values (such as provided by the
dimensions model of Hofstede et al., 2010). Shenkar
(2001) criticised the general concept of cultural dis-
tance as creating the illusion of an easy way to
measure something, as complex as culture that actu-
ally is not fully comprehensible at all. In this con-
text, Chen (2010) and Hatakka (2009) argued if
quantifying cultural barriers and in the wider sense
also culture-related conflicts would make sense on
this level at all, because they can be highly context-
related: Not the measurable culture-related aspects
alone are responsible for barriers, but the whole set
of characteristics within a situation, including ones’
individual ability to deal with unexpected situations.
In the field of Technology Enhanced Learning, Pirk-
kalainen et al. (2014) revived the term “cultural dis-
tance” with the meaning to determining individual
reasons for selected culture-specific barriers against
the production, usage, and/or repurposing of Open
Educational Resources.
In our research, we needed to find causative
characteristics because, even though, being unable to
eliminate all potential reasons for conflicts, we can
avoid going beyond the pain thresholds of the learn-
ers. Pain thresholds on individual level depend on
whole situations and current moods, but on the larg-
er scale, the crossing surely also is triggered by spe-
cific characteristics or events that generally are con-
sidered as “must-be” or “no-go”; eliminating such
triggering characteristics would be a good start to-
wards culture-sensitive education.
The whole discussion on how to quantify cultur-
ally relevant aspects through key-values for whatev-
er purpose appeared like circling around and did not
lead us to a solution in terms of finding measures for
conflict detection and prevention. What if the con-
cept of quantification itself simply isn’t adequate for
our purpose? Pless and Maak (2004) suggested gen-
erally not to understand culture as static set of varia-
bles, but as a measure to which extent people within
a society tend to accept deviations from what they
would consider to be appropriate. This understand-
ing of culture appeared promising for our purposes.
Until some years ago, in Germany, the “Central
Office for the Allocation of Places in High Educa-
tion” (“Zentralstelle für die Vergabe von
Studienplätzen”) assigned students who wanted to
study in a specific field to more or less random uni-
versities. This means that generally it was assumed
that qualified enough German school leavers were
capable to study in whichever university, independ-
ent of the institutional culture and local practices.
Adopting the idea of Pless and Maak and combining
it with the results from the LCS, this would mean
that all characteristics provided by German universi-
ties would define something like a minimum area of
acceptance, and in its’ extremes, define the pain
threshold. To which extent students can cope with
more extreme situations, might differ individually.
We did not have a chance to investigate the
German universities, which we considered having
most extreme characteristics according to guidance
and strictness – on the one side, the two German
military universities with their trimesters and on the
other, anthroposophical universities with a very low
amount of formal examinations. Our samples, how-
TheWholeIsMorethantheSumofItsParts-OnCultureinEducationandEducationalCulture
379
ever, included some faculties with extreme charac-
teristics. We assumed these could alternatively be
used to define the margins of the acceptance level.
The investigated South Korean universities, in con-
trast, included extreme cases, from very small uni-
versities to large ones and even a university with ex-
clusively extra occupational programs for adults. We
again created net diagrams contrasting both contexts
but this time, not according to the individual charac-
teristics or average values, but the whole spectrum
between found extreme values. The Figures 8 and 9
show the results according to the thematic blocks
“Time Management” and “Role of the Tutor”.
Figure 8: Thematic block “Time Management”; Con-
trasting Areas of Acceptance to define Cultural Distances.
Figure 9: Thematic block “Role of the Tutor”; Contrasting
Areas of Acceptance to define Cultural Distances.
For better recognition, we filled the parts of the
“acceptance areas” from each context if outside the
defined area of the other one, dark for the German
context (not within the answer spectrum of the South
Korean students) and grey for the South Korean.
Figure 8 (on the left side) shows that not meeting
deadlines appears to be more accepted in the South
Korean context than in the German context. In fact,
in South Korean universities, students often get a
second chance when they have reasonable excuses
why they missed a deadline. Work results of the
German students usually will not be accepted any-
more after the deadline has expired.
In Figure 9, the spectra from the thematic block
“Role of the Tutor” are contrasted: On the first sight,
the result we found in the South Korean context was
very surprising for us: The responses of the South
Korean students were very similar regarding both of
role of the lecturer and the role of the tutor. We par-
ticularly could not imagine that tutors (who in our
experience are older students) could be considered to
be unfailing. In later informal interviews with col-
leagues in Seoul, we found out that even though tu-
torials take place in a far more familiar environment
than lectures, mostly, the professors themselves hold
the tutorials. We do not know if the answers of
learners in pure online environments would be the
same in this (for us) very particular situation. Further
(qualitative) investigations in the South Korean con-
text are scheduled for 2016. This experience particu-
larly showed us that involving native people is es-
sential for the interpretation phase.
5 CONCLUSIONS
Culture often is promoted as something that easily
can be reduced to a small number of dimensions and
basic values. As such, it is understood as a set of
characteristics that apply to all people within nations
in the same measure without regard of their particu-
lar life situations. Our research on educational cul-
ture of the past years revealed fundamental re-
strictions against such a generalization and transfer-
ability of results across educational contexts (school
education, higher education, professional training).
Against common practice, we additionally found
that age and language influenced the culture-related
perceptions of our investigated learners.
After we found that this commonly promoted
concept of culture does at least not apply to the con-
text of education (Richter and Adelsberger, 2012),
we had to reconstruct our understanding of culture
before starting further investigations. Our currently
completed longitudinal study in the context of the
Learning Culture Survey provided the last missing
evidence that educational culture is persistent
enough on university level so that initializing an in-
ternational collection of related data on a large scale
actually makes sense. Further on, our quantitative
CSEDU2015-7thInternationalConferenceonComputerSupportedEducation
380
results from the LCS questionnaire revealed appro-
priate to recognize, measure, and understand cultural
differences in the context of education.
While we currently collect our data just in the
context of traditional (face-to-face) education, we
assume that the results are fully transferable to TEL;
at least for learners and educators who are used to
traditional forms of education and newly enter such
a scenario. An extension of our studies to education-
al programs that exclusively offer online access is
planned for the next years.
The datasets from the LCS enable learners and
educators who are going to study and/or teach in
other cultural contexts (online or offline) to start
their efforts with a better understanding of the ex-
pectable peculiarities. In terms of conflict preven-
tion, learners can adjust their initial expectations and
find out about commonly accepted behavior in the
targeted context (e. g., higher education in a specific
country. Educators get an impression of the reasons
for particular attitudes of their future learners and
can develop a better understanding of their needs in
terms of adopting their own accustomed teaching
design (and practices) to the new conditions.
The data can also be used in the retrospective, in
order to find the origins of repeatedly occurring cul-
ture-related conflicts in distinguished educational
settings (possibly even resulting in higher dropout
rates): On the basis of the issues considered in the
LCS, monitored events and situations can systemati-
cally be analysed for possible reasons (see e. g.,
Richter and Adelsberger 2014), improvement poten-
tial can be determined, and the next generation of
learning design can be defined accordingly.
As for the forecasting of possible educational
conflicts, the approach to define cultural distance
and related conflict potential on the basis of the level
of acceptance is demanding but the results appear
promising. However, even if one day, we will be
able to determine conflict potential in specific edu-
cational settings, we will never be able to generally
prevent all possible culture-related conflicts in edu-
cation. We have too little understanding of addition-
al influences and particularly, cross effects between
different influence factors. Anyways, for specific
situations and constellations, we eventually are/will
be able to estimate where culture-related conflicts
are likely to emerge. Further research is required on
this issue and planned for the next years.
The results of our longitudinal study indicate
that, on faculty level, the LCS reflects the students’
reaction on changes in their own learning environ-
ments. We have the intention to investigate to which
extent this finding could reveal helpful in the context
of impact management and quality management.
6 NEXT STEPS AND CALL FOR
CONTRIBUTION
With our questionnaire our and hitherto achieved
understanding of educational culture, we are able to
conduct standardized investigations regarding par-
ticular issues in different national and educational
contexts and compare found results across contexts.
We yet lack the understanding to explain (in detail)
the reasons for found results. For this purpose, addi-
tional qualitative investigations need be implement-
ed as follow-ups. We are currently developing
standardized methods that enable us not only to
pointedly investigate reasons for certain cultural
perceptions and attitudes of learners but which addi-
tionally are similar enough to lead to results that
eventually are comparable across contexts.
We are constantly extending our database and
looking for opportunities to conduct the LCS in fur-
ther educational contexts. Our long-term aim is to
develop and provide an open database on education-
al culture. This database shall support both educators
and learners all over the world to better understand
other contexts’ educational cultures. Such an under-
standing is essential, particularly when having to
cope with the demands of culture-sensible education
in international classrooms or with too highly or
wrongly set expectations.
However, for that purpose we need a lot more re-
liable data from all over the world. Hence, we would
like to invite other researchers and educational insti-
tutions to take part and contribute to the Learning
Culture Survey.
ACKNOWLEDGEMENTS
Even though we did not yet apply for or receive pub-
lic or private funding for this research, we would
like to acknowledge the invaluable contributions and
support we received from our team, friends, col-
leagues, students, institutions, organizations, transla-
tors, and many others.
REFERENCES
Baur, N., 2008. Das Ordinalskalenproblem. In N. Baur and
S. Fromm (Eds.), Datenanalyse mit SPSS für
Fortgeschrittene. 2
nd
Ed., Wiesbaden: VS Verlag, 279-
289.
Bowman, R.F., 2007. How can students be motivated: A
misplaced question? Clearing House, 81(2), 81-86.
TheWholeIsMorethantheSumofItsParts-OnCultureinEducationandEducationalCulture
381
Buehler, E., Alayed. F., Komlodi, A., and Epstein, S.,
2012. „It Is Magic“: A global perspective on what
technology means to youth. In: Proceedings of the
CATaC'12 conference, 100-104.
Chen, Q., 2010. Use of Open Educational Resources:
Challenges and Strategies. Hybrid Learning, 339-351.
Douglas, I., and Liu, Z., 2011. Global Usability. London:
Springer.
Garland, R., 1991. The Mid-Point on a Likert-Scale: Is it
Desirable? Marketing Bulletin, 2/1991, Research Note
3, 66-70.
Haberman, M., 1995. Star teachers of children in poverty.
Kappa Delta Pi, West Lafayette.
Hatakka, M., 2009. Build it and they will come? Inhibiting
factors for reuse of open content in developing coun-
tries. The Electronic Journal of Information Systems
in Developing Countries, 37, 1-16.
Hoffmann, S., 2010. Schulabbrecher in Deutschland –
Eine bildungsstatistische Analyse mit aggregierten
und Individualdaten. Diskussionspapiere, No. 71,
Erlangen-Nürnberg: Friedrich-Alexander Universität.
Hofstede, G., 1980. Culture's Consequences – Internation-
al Differences in Work Related Values. London: New-
bury Park (herein used the 2
nd
edition from 2001,
Thousand Oaks, CA: Sage).
Hofstede, G., Hofstede, G.J., and Minkov, M., 2010. Cul-
tures and Organizations: Software of the Mind. 3
rd
Ed., USA: McGraw-Hill Publishers.
Jones, M.L., 2007. Hofstede – Culturally questionable? In:
Proceedings of the 2007 Oxford Business and Eco-
nomics Conference, Oxford: Oxford University.
http://www.gcbe.us/2007_OBEC/data/confcd.htm.
Knapp, T.R., 1989. Treating Ordinal Scales as Interval
Scales: An Attempt To Solve The Controversy. Nursing
Research, 39(2), 121-123.
Köppel, P., 2002. Kulturerfassungsansätze und ihre
Integration in interkulturelle Trainings. Trierer
Beiträge zur gegenwartsbezogenen Ethnologie. Trier:
Fokus Kultur.
Kromrey, H., 2006. Empirische Sozialforschung. 11
th
Ed.,
Stuttgart: Lucius and Lucius.
Leidner, D., and Kayworth, T., 2006. A Review of Culture
in Information Systems Research: Toward a Theory of
Information Technology Culture Conflict. Manage-
ment Information Systems Quarterly, 30(2), 357-399.
Mitra, S., Dangwal, R., Chatterjee, S., Jha, S., Bisht, R.S.,
and Kapur, P., 2005. Acquisition of computing literacy
on shared public computers: Children and the “hole in
the wall”. Australasian Journal of Educational Tech-
nology, Nr. 21, 407-426.
Müller, H.-P., Kock Marti, C., Seiler Schiedt, E., and Arp-
agaus, B. (2000). Atlas vorkolonialer Gesellschaften.
Reimer, Berlin, Germany.
Nilsen, H., 2006. Action research in progress: Student sat-
isfaction, motivation and drop out among bachelor
students in IT and information systems program at
Agder University College, Nokobit. Tapir Akademisk
Forlag, Nokobit.
Oetting, E.R. 1993. Orthogonal Cultural Identification:
Theoretical Links Between Cultural Identification and
Substance Use. In M. R. de la Rosa, and J.-L. R. An-
drados, (Eds.), Drug Abuse Among Minority Youth:
Methodological Issues and Recent Research Advances,
Rockville, MD: National Inst. on Drug Abuse
(DHHS/PHS), 32-56.
Pirkkalainen, H., Jokinen, J., Pawlowski, J.M., and Rich-
ter, T., 2014. Overcoming the cultural distance in so-
cial OER environments. In: Proceedings of the
CSEDU 2014, SCITEPRESS, Portugal, 15-24.
Pless, N.M. and Maak, T., 2004. Building an Inclusive Di-
versity Culture: Principles, Processes and Practice.
Journal of Business Ethics, 54(2), 129-147.
Porst, R., 2008. Fragebogen: Ein Arbeitsbuch:
Studienskripten zur Soziologie. 1
st
Ed., VS Verlag für
Sozialwissenschaften, Wiesbaden: GWV Fachverlage.
Richter, T., 2011. Adaptability as a Special Demand on
Open Educational Resources: The Cultural Context of
e-Learning. European Journal of Open, Distance and
E-Learning (EURODL), 2/2011.
Richter, T. and Adelsberger, H.H., 2011. E-Learning: Ed-
ucation for Everyone? Special Requirements on
Learners in Internet-based Learning Environments. In:
Proceedings of the EdMedia 2011, Chesapeake, VA:
AACE, 1598-1604.
Richter, T. and Adelsberger, H.H., 2012. On the myth of a
general national culture: Making specific cultural
characteristics of learners in different educational con-
texts in Germany visible. In: Proceedings of the CAT-
aC'12 conference, 105-120.
Richter, T., 2014. The Learning Culture Survey: An inter-
national research project on cultural learning attitudes.
English language questionnaire version for recogni-
tion. Due-Publico, Essen. Accessible at DOI:
10.13140/2.1.2877.5206.
Richter, T. and Adelsberger, H.H. 2014. Cultural Country
Profiles and their Applicability for Conflict Prevention
and Intervention in Higher Education. In: Stracke,
C.M., Ehlers, U.-D., Creelman, A., and Shamarina-
Heidenreich, T. (Eds.), Proceedings of the European
Conference LINQ and EIF 2014, Logos Verlag Berlin
GmbH, Berlin, 58-66.
Rothkrantz, L., Dactu, D., Chriacescu, I., and Chitu, A.G.,
2009. Assessment of the emotional states of students
during e-Learning. In: Proceedings of the Int. Confer-
ence on e-Learning and Knowledge Society, 77-82.
Sandanayake, T.C. and Madurapperuma, A.P., 2011. Nov-
el Approach for Online Learning Through Affect
Recognition. In: Proceedings of 5th International Con-
ference on Distance Learning and Education, Singa-
pore: IACSIT Press, 72-77.
Schenker, O., 2001. Cultural Distance Revisited: Towards
a Rigorous Conceptualization and Measurement of
Cultural Differences. Journal of International Business
Studies, 32(3), 519-535.
Smith, P.B., 2006. When elephants fight, the grass gets
trampled: the GLOBE and Hofstede projects. Journal
of International Business Studies, 37(6), 915-921.
CSEDU2015-7thInternationalConferenceonComputerSupportedEducation
382