The Impact of Digital Presence on Competitive Advantage - A Study Applied to Brazilian Bank Industry

Claudio Luis Cruz de Oliveira, Veranise Jacubowski Correia Dubeux, Vinicius Andrade Pereira

2015

Abstract

This pilot study analyses the impact of Digital Presence on the competitive advantage of the Brazilian banks. The research reinforces previous findings. It verifies high correlations of digital variables and business results. The study also introduces the Digital Presence Index (DPI) to consolidate the digital metrics. Additionally, the paper proposes new forms to visualize the variables. These contributions may improve the decision-making process of marketing analysts, business executives, and Internet professionals.

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Paper Citation


in Harvard Style

Luis Cruz de Oliveira C., Jacubowski Correia Dubeux V. and Pereira V. (2015). The Impact of Digital Presence on Competitive Advantage - A Study Applied to Brazilian Bank Industry . In Proceedings of the 12th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2015) ISBN 978-989-758-113-7, pages 80-87. DOI: 10.5220/0005546900800087


in Bibtex Style

@conference{ice-b15,
author={Claudio Luis Cruz de Oliveira and Veranise Jacubowski Correia Dubeux and Vinicius Andrade Pereira},
title={The Impact of Digital Presence on Competitive Advantage - A Study Applied to Brazilian Bank Industry},
booktitle={Proceedings of the 12th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2015)},
year={2015},
pages={80-87},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005546900800087},
isbn={978-989-758-113-7},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 12th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2015)
TI - The Impact of Digital Presence on Competitive Advantage - A Study Applied to Brazilian Bank Industry
SN - 978-989-758-113-7
AU - Luis Cruz de Oliveira C.
AU - Jacubowski Correia Dubeux V.
AU - Pereira V.
PY - 2015
SP - 80
EP - 87
DO - 10.5220/0005546900800087