interests of online communities towards cultural
heritage. Our research relies on the results of DiCet,
an Italian research project which sets the ground of a
Living Lab focused on Culture Heritage and
Technology. The DiCet project defines and
implements models, processes and ICT tools for
sustainable development of an intelligent territory
through the exploitation of its cultural heritage and
environmental resources. The project adopts the
Future Internet paradigm and social networking
techniques to realize an ecosystem of cooperating
heterogeneous entities such as companies,
government, citizens and tourists. DiCeT aims to
define and develop an open enabling platform of
intelligent services for cultural heritage
capitalization, able to enhance cultural experience by
leveraging on social inclusion, interaction and
augmented reality. The project aims to build
innovative services for improving the knowledge
shared by tourists, citizens, operators, and
researchers, as well as the cultural heritage fruition,
its conservation and preservation. The project
benefits from a multi-stakeholder partnership
composed of Italian universities, private companies
and research centres (i.e. University of Salento,
IBAM CNR Engineering Ingegneria Informatica
SpA, Open 1, Expert System, etc.).
DiCet leverages the federated architecture of
Europeana, the largest European digital library
(http://www.europeana.eu), which allows to flexibly
manage cultural content in the cloud. In the context
of the emerging Internet of Things (Xia et al., 2012),
Europeana represents an important effort to link
cultural heritage objects (CHOs) and their metadata
across several cultural institutions. This has the
potential to provide policy makers, researchers and
tourists with the opportunity to explore cultural
heritage in a more enriched way.
Europeana connects more than 2,000 European
institutions, from regional archives to local
museums. These providers contribute to feed this
open library with digital objects, thus sharing
cultural and scientific heritage items from prehistory
to modern era. Europeana introduces the Europeana
Semantic Elements, a common standard to facilitate
information retrieval of cultural items at European
level. The Europeana Data Model introduces a richer
metadata standard that helps users to receive more
and better quality digital content. Despite the recent
interest in capturing data on the creation of cultural
digital resources, there seem to be still issues
concerning the quality and quantity of the
information found in the descriptive metadata
associated with the digital representations of cultural
heritage objects (Beaudoin, 2012). This information
is often considered inadequate to make sure users
understand the nature of the cultural object and its
digital representation (Tsirliganis et al., 2004). The
goal of developing a web application to collect data
from Europeana is to analyse how different
providers (e.g. galleries, foundations, individual
experts) interact, co-create knowledge, and share
cultural digital resources.
Our quasi-experimental design (Shadish et al.,
2002) involved collecting insights to address the
issues of metadata interoperability within DiCeT,
thus designing a “Semantic Enterprise Service Bus
for Cultural Heritage” to access data and information
coming from multiple data sources. The service bus
uses an ontology-based approach to integrate
different and heterogeneous data sources (Wache et
al. 2001; Gawinecki, 2008; Shi et al. 2014; Zhu
2012). We first run a pilot experiment with all the
data stored in the DiCet platform in order to
visualize and measure the structure, content and
sentiment of social communication networks by
using the software suite Condor. Then, we built a
web application to collect data from the Europeana
portal, and process cultural objects using the same
approach and methodology. To this purpose, we
selected a sample of cultural objects to demonstrate
the potential of the web application.
2 SOCIAL NETWORK ANALYSIS
IN THE TOURISM INDUSTRY
An important aspect of social media applications is
the wealth of user generated content. This can prove
highly beneficial in directing tourists’ choices, and
can be of extreme value for the understanding of
market preferences and needs. New opportunities for
research are now available considering the growing
online connectivity of individuals, as well as the
development of APIs allowing more directed data
collection (Miguéns et al., 2008; Schoder et al.,
2013). Recent experiments are proposing new
systems to build new type of communities based on
physical proximity. Pietilainen et al. (2009) designed
and implemented a mobile social networking
middleware named “MobiClique” that creates and
exploits ad hoc social networks to disseminate
content using a “store-carry-forward technique”.
SNA techniques and tools have been demonstrated
to be useful to dynamically assess the value created
by social interactions. Some of the most commonly
used metrics of social network include indicators of