the fresh produce supply chain ordering decision
models, and the huge circulation wastages both from
quantity and quality were taken into account the two
stage models in one period. The paper supposed that
the demand would be affected by the produce’s fresh
degree. Lin et al. (2011) constructed a new
logarithmic freshness function and then told that the
revenue-sharing contract have an influence on supply
chain coordination under the time constraints. All of
the paper considered freshness would affect demand.
In addition, other scholars considered that the
demand would be affected by price and fresh .Chen
et al. (2009) developed a deteriorating inventory
model with freshness in consideration and the
demand depends on freshness and retail price
inventory model is established. Then, an ordering
policy of fresh agricultural products is studied under
elastic demand, progressive price discount and loss-
controlling. Gan et al. (2013) developed a demand
function influenced by the freshness and price of the
fresh agricultures product. Loss-averse utility
function and dynamic no-cooperative game theory
are applied in the model to discuss cooperation of
fresh products supply chain in E-commerce. Wang
and Dan (2013) according to the characteristics of
freshness decrease over time of the fresh agricultural
product, a time-varying consumer choice model
influenced by the freshness and price of the fresh
agricultures product is developed. In addition, a
multi-item ordering model for various fresh
agricultural products is developed to analyze the
retailer’s ordering policies under different unit fresh
keeping cost of supplier. Yan et al. (2014)
considered the coordination of a three-level fresh
agricultural product supply chain under
internet .Demand affect by price and freshness and
built the distribution of profits model based on the
improved revenue-sharing contract.
However, the above literatures either consider
demand affected by price or price and freshness in a
replenishment cycle. In real life, however, due to the
particularity of consumer awareness, in the early
stage of the fresh produce consumer perception of
product freshness basic convergence. So this paper
analyses the demand influence by different factors in
two phases in a replenishment cycle.
The paper consider in a replenishment cycle,
demand affected only by fresh agricultural products
price during “fresh-keeping period” and during
“period of deterioration”, demand affected by
freshness and fresh agricultural products price. In
this view, this article trying to build different pricing
model of two stages of fresh agricultural products
demand function, so as to provide theory for retailers
to scientific and rational pricing reference.
3 MODELING ASSUMPTIONS
AND NOTATION
Assumption 1:
(1) retailers instantaneous replenishment, lead
time is zero.
(2) this paper reference literature
[9]
about the
structure of the fresh degree function and make a
little change. The attenuation function for freshness
is θ(t)=θ
0
e
-ηt
, θ
0
is initial freshness of fresh
agricultural products, η is attenuation coefficient of
freshness (0<η<1).
(3) When 0<t<t
1
, demand function is D
1
(t)=a
1
-
b
1
p
1
. When t
1
<t<T, Demand function is D
2
(t)=a
2
-
b
2
p
2
+cθ(t). a
i
is market capacity, b
i
is price elasticity
(0<b
1
<b
2
). c means the coefficient of the fresh
agricultural product freshness to demand.
(4) when t belongs to (0,t
1
), the paper called it
“fresh-keeping period”. Fresh agricultural products
would not immediately deterioration, so demand
affected only by fresh agricultural products price.
When t belongs to (t
1
,T), the paper called it “period
of deterioration”. Demand affected by freshness and
fresh agricultural products price.
In the rest of the paper, the following notation is
used: p
1
denotes the price of fresh agricultural
product of fresh-keeping period, p
2
denotes the price
of fresh agricultural product of period of
deterioration. I(t) is the retail’s inventory level of
time t. T means replenishment cycle, Q denotes
order quantity of single cycle, A means fixed costs of
single cycle. PC is purchasing cost , Cp is unit
purchase of the item , HC is holding cost , h is unit
holding cost, DC is deterioration cost, Cd is unit
deterioration cost, SR denotes the total sales
revenue, TP denotes total profits, AP means average
profits. λ is deteriorating rate, θ
0
is initial freshness
of fresh agricultural products, η is attenuation
coefficient of freshness (0<η<1). a
i
is market
capacity, b
i
is price elasticity (0<b
1
<b
2
). c means the
coefficient of freshness to demand.
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