Tourism Image Orientation and Marketing Promotion Strategy for Resource-based Cities
Xie Xiangxiang
2015
Abstract
The amount of resource-based cities is huge in China, while mineral resource exploitation in the past has led to serious pollution. Therefore, reshaping the tourism image as well as developing the tourism products is a good way of economy transition from the aspect of sustainable development. It is obvious that resource-based cities have sufficient natural resources and unique history of civilization. However, we should not overlook the contamination resulted from the long-term development of them. Meanwhile, defects of urban planning and design should not be ignored. Hence, some urban complex should be reconstructed to create better tourism images of resource-based cities. Besides, we should not only make the most utilization of historical and cultural resources, but also develop the industrial structure optimization and upgrading.
References
- Song Yuxiang, Man Qiang, 2008, 17(4): 91-97. The study of economic structure transition of the resource-based cities in the Northeast China. World Regional Studies.
- Wang Lianxun, 2008, (4). Study on tourism development mode of domestic resource-based cities-taking the Ruhr region of Germany and Jiaozuo City of Henan Province in China for Example. Journal of Jilin Radio and TV University.
- Liu Lvhong, 2008, 30(13):90-92. Research on sustainable development path of China's resourcebased cities based on the “resource curse. Interpretaion, Economic Management.
Paper Citation
in Harvard Style
Xiangxiang X. (2015). Tourism Image Orientation and Marketing Promotion Strategy for Resource-based Cities . In Proceedings of the Information Science and Management Engineering III - Volume 1: ISME, ISBN 978-989-758-163-2, pages 210-213. DOI: 10.5220/0006022402100213
in Bibtex Style
@conference{isme15,
author={Xie Xiangxiang},
title={Tourism Image Orientation and Marketing Promotion Strategy for Resource-based Cities},
booktitle={Proceedings of the Information Science and Management Engineering III - Volume 1: ISME,},
year={2015},
pages={210-213},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006022402100213},
isbn={978-989-758-163-2},
}
in EndNote Style
TY - CONF
JO - Proceedings of the Information Science and Management Engineering III - Volume 1: ISME,
TI - Tourism Image Orientation and Marketing Promotion Strategy for Resource-based Cities
SN - 978-989-758-163-2
AU - Xiangxiang X.
PY - 2015
SP - 210
EP - 213
DO - 10.5220/0006022402100213