patient. We have noticed language barrier in a
multicultural city like Toronto. An electronic
delivery system allows the user to choose the
language they want to receive the information.
This is in line with the fact that for example some
immigrant population has a low awareness of
heart disease and stroke (Chow et al., 2008). As a
result, it is possible that PAD is not explained in
the context of different languages and cultures.
2- Besides, the virtual community allows people to
communicate with each other, allowing mutual
support (Welbourne et al., 2013).
3- Virtual Communities proved to be excellent tools
for the evaluation of the physical health status of
a community member, which includes objective
clinical indicators and subjective assessment of
coping ability (Seçkin, 2013). This will allow a
more targeted awareness content and eventually
clinical follow-up.
4- A PAD virtual community will have the
advantage of collecting huge amount of data about
individuals with PAD which constitute a great
source for analytics and new findings.
5- A PAD virtual community allows the content to
be tailored to different delivery channels that suits
the profile of the user (e.g. Apps, web pages, cell
phone short messages). The impact of a tailored
messaging would enhance awareness.
In a PAD virtual community one can allow
patients to receive information and to produce
information (e.g. blood pressure, glucose level in the
blood). Once the healthcare providers receive this
information, they can adjust their treatment or advise
the patients to adjust in a certain way (e.g. life style,
medication).
In a PAD-oriented health virtual community the
PAD awareness would be much more effective and
efficient, having a direct impact on the population
health in terms of prevention or chronic disease
management (Winkelman and Choo, 2003; World
Health Organization, 2005). The economic impact
and social impact would be tremendous.
5 CONCLUSIONS
We conducted a PAD awareness campaign that
measures the knowledge of a sample of the
population in Toronto about PAD as well as their IT
readiness. We followed up the sample after 6 weeks
showed that the experimental group (group that
received a pamphlet) showed significant
enhancement in knowledge of PAD in terms of
symptoms, risk factors, preventable measures,
treatment modalities and complications. We have
observed that even the control group showed
enhanced knowledge in preventable measures and
treatment modalities. It is encouraging that awareness
– even verbally- brings enhanced knowledge in the
preventive measures that can be taken by an
individual.
The sample showed clear preference to the use of
desktop and laptops for browsing internet and
searching for health information. Cell phone was a
mode of communication preferred by elderly. A
Health Virtual Community could have an impact in
the under-served field of PAD and have impact on the
health, social and economic aspects of the disease.
ACKNOWLEDGEMENTS
We would like to acknowledge the Ontario Center of
Excellence for funding this study.
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