used to do it. As enhancing organization’ s pro-
innovative orientation involves wide range of issues,
this study inspires us for in-depth investigations, not
only with a use of quantitative methods, but also
based on the technique of free-form interview,
participatory observation or focus group interviews
with the employees. Among implications of our
study and the problems inspiring for further research
we point out the issue of motivating social
enterprises employees and participants to engage in
the activities proving their consciousness and
eagerness in the field of creating different types of
innovations, particularly product and market
innovations which are said to be the foundation of
modern sustainable organization. We assume that
the importance of being innovative and competitive
entity implies the need to search for the ways of
influencing employees pro-innovative behaviors.
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