Hierarchy Analytic Model based on Resource Optimization and

Structural Layout of Sports Industry

Hongchun Jia

Institute of Physical Education, Beihua University, Jilin, Jilin Province, 132021, China

Keywords: Sports Industry, Structural Layout, Resource Optimization, Sports Service.

Abstract: The work studies the structural optimization of sports industry to provide theoretical support for hierar-

chical optimization and adjustment of sports industry structure in China. Basic analysis of resources and

structural layout is included in the work, and structured analysis is implemented in the strategic layout of

sports industrial resources. We also analyze the development and industrial layout of sports industry. How-

ever, for the uneven structure of Chinese sports, cluster effect of sports industry should be promoted. This

work analyzes sports industry from multi-levels, with the innovation of longitudinal and transverse contrast

of sports industrial development.

1 INTRODUCTION

Structure optimization of sports industry is an

important way to develop sports industry. The

structural optimization of the overall sports industry

has been mentioned in the views of the State Council

and relevant national sports authorities, and more

impetus will be provided for sustainable

development. Therefore, structural adjustment of

China's sports industry needs a comprehensive

assessment on structure and development of sports

industry (He Zhenwen, 2009). Development

countermeasures need to be optimized on this basis.

2 BASIC ANALYSIS OF SPORTS

INDUSTRY RESOURCES AND

STRUCTURAL LAYOUT

Inherent ownership structure of Chinese sports

industry is complex. With the deepening of market

economy reforms, sports industry is mainly based on

non-public ownership, showing a more obvious

urban-rural dual structure. China's sports industry is

concentrated on the eastern region. Sports training

are the most potential one among all professions in

sports industry. During its development, Chinese

sports industry has showed proportional imbalance.

What’s more, various sports professions cannot form

a close network, and different market structures

exhibit differences. For sports products, the overall

level is still low, and attached value in sports

products is not high. As a result, it is impossible to

show cluster effect of sports industry. As for the

professional development, professional level in the

eastern region is relatively lower, while in central

region it is higher (Wang Qingbo, 2007). Various

sports professions having showed some differences

and structural efficiency being not obvious, further

adjustment and optimization is needed.

3 STRUCTURED ANALYSIS ON

STRATEGIC RESOURCE

LAYOUT

Rationalization of sports industrial structure refers to

coordination and combination of various inherent

elements in sports industry, especially connection

between input and output. So it is required to adjust

the composition and level, making inherent

composition more reasonable and changes conform

to reasonable level and structure of sports industry.

Inherent strategic layout also needs to coordinate on

output and input (Che Jianping, 2007). The overall

quality will be enhanced to keep balance between

market supply and demand.

157

Jia H.

Hierarchy Analytic Model based on Resource Optimization and Structural Layout of Sports Industry.

DOI: 10.5220/0006446001570160

In ISME 2016 - Information Science and Management Engineering IV (ISME 2016), pages 157-160

ISBN: 978-989-758-208-0

157

3.1 Advancing Resource Strategy

Advancing resource strategy is the first step to

optimize the structure of resource and strategy in

Chinese sports industry. Advancement is to promote

sports industry from a low level to a high one,

driving sports industry to a high-tech level on

resources distribution and contributing to a shift of

internal structure from a low-tech form to a higher

one.

Advanced internal structure needs wide application

of science and technology in sports industry. It

means industrial structure and inherent elements will

be advanced by science and technology on higher

level. Thus production efficiency in sports industry

will be improved by encouraging internal

corporations to employ relevant production factors

by new science and technology. Hierarchic structure

reforms is largely affected by differences in

upgrading productivity of various professions, or

differences in elastic demand of sports products and

services. Ultimately, a different orientation will

appear in internal industrial structure. Developing

sports industry is to achieve a qualitative change of

industrial structure through the judgment of inherent

superiority of sports industry.

Firstly, it is necessary to increase added value of

sports products to encourage relative production and

research departments to use new science and

technology, gradually strengthening related added

value. Secondly, intensive production is advocated,

making economies of scale more obvious. Lastly,

internal soft power of sports industrial structure will

be enhanced to attract more high-tech talents through

talents introduction mechanism, especially on

deepened processing technology. In terms of

structural information, more information and

technology is used to innovate in various

departments to enhance the level of internal

information collection.

3.2 Structural Pattern of Chinese

Sports Industry

In terms of ownership structure, non-public structure

is the main body, different forms of ownership

coexisting with each other. In the past, sports

industry, the same with other industries, was carried

out on basis of single state-owned assets, public

economy being the main body and core. But since

the reform and opening up, ownership structure has

shifted with the gradual integration into the global

economy and the overall social industrial reform.

Different kinds of ownership coexist with each

other.

Judging from professional development, production

and supply show the characteristic of non-public

ownership. Production and supply of sporting goods

are in basic stage. With the development of opening

up, sporting goods industry in China will show

deeper non-public ownership. However, more

capitals in sports service industry from Hong Kong,

Macao, Taiwan, as well as foreign countries still

have greater dependence on state-owned assets.

For organizational form, it should take sports service

industry as the core, and optimize industrial structure

around sports services, forming industrial clusters or

maintaining relatively close industry chain. Different

industries are included from sporting goods supply

of hardware to middle services, such as sports

competitions, sports performance and sports leisure

and fitness.

From organizational form of sports industry, for-

profit corporations and non-profit corporations are

evenly distributed among various professions.

Although sports industrial profession in this regard is

relatively robust, profitable sports production

departments show low technology and non-profit

departments are underdeveloped. Particularly, there

is a big short board of development in sports schools

and organizations of third parties. A big gap of

development is lying between these schools and

organizations which cannot catch up with social

modernization. The fundamental reason is that the

basis for the development of sports industry is not

strong enough. Industrial structure and speed in

China needs further optimization.

4 OPTIMIZATION OF

STRUCTURAL LAYOUT

Since the reform and opening up, China’s sports

industry has gone through great qualitative changes.

However, judging from current situation, sports

industry

in China is at a relatively low level, cluster

effect being unable to perform. Therefore, to develop

sports industry in China, actual situation of sports

industry should be considered. Departments of sport

industry need to be analyzed to provide

countermeasures on optimization of structural

outline.

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4.1 Providing a More Favorable In-

vestment and Social Environment

It is impossible to totally rely on technology

upgrading and transition to achieve breakthroughs.

Therefore, to develop sports industry, it is necessary

to provide and build a more favorable social and

investment environment. Because of interactive

relationship between sports industry and surrounding

environment, sound social and economic

infrastructures can provide a very important driving

force for internal structural adjustment. Based on

increasing China's national income and disposable

income of Chinese nationals, sports industry

structure is optimized. Then it will upgrade

consumption level of Chinese nationals and have

some new sports consumer demands, turning sports

industry into an important power for sustainable

development. Potential social resources among the

community will be found out from diversified sports

consumer demands, representing diverse levels of

national values in sports industry. Demand of the

whole society will be increased to turn into a great

impetus of sustainable development. Eventually

different ownership economies in sports industry

coexist with each other and various economic

components participate in each other, so that sports

industry will develop gradually.

4.2 Encouraging Sports Services and

Optimizing Sports Industry

Structure

Although sports service industry is not the core of

sports industry, it will gradually become the core and

connect with every production department in future

trend. Judging from sports industry in western

developed country, many countries have surpassed

the traditional production and supply industry of

sports products, either on development scale or

investment scale with development of sports

industry. Britain and the United States are typical

ones which regard sports industry as the core. Sports

industry is found to be single and depend on

developing sports goods by analyzing sports

industrial structure from the point of industrial index

system. However, Sports service in China is

relatively lag. Therefore, government and sports

authorities should attract relevant resources to raise

investment proportion in sports service industry,

especially in developing sports leisure and

constructing stadiums. It should be generalized to

most of cities in China, especially the eastern region,

to optimize internal structure and layout of sports

industry.

4.3 Allocating Sports Industrial

Departments in China and

Displaying Industrial Efficiency of

Structure

It is decisive for sports industrial departments to

maintain a scientific and reasonable proportional

relationship, especially for healthy, sustained and

stable development of sports industry. The analysis

shows structural effect of sports industry is not

obvious. There are some differences in advantages of

various production departments, as well as,

contributions to economic structure. These need

optimizing and adjusting. Therefore, reasonable

adjustments should rely on specific situations of

sports industrial departments. Different optimization

strategies will be taken to develop inherent

superiority brand industries, strengthen their leading

role, and spur development of associated

departments. In developing process, industrial

departments, less competitive but with certain

contributions to sports industry, should be

developed. Particularly, they should be allowed to

stand out characteristics, showing strong competition

to promote construction industry benefits of the

entire sports industry.

5 CONCLUSIONS

Structure of sports industry refers to various

economic components, their relationships and

proportion in sports industry. Structural elements,

related to sports industry, have different levels and

combination modes. For sports industry in China, all

intrinsic structures, organizational, regional

structures of sport professions are very critical.

Structure layout optimization is a reasonable

adjustment of sports industrial structure. It will

strengthen internal relevance to economic

components and industrial departments. In terms of

structural coordination, rational and scientific

industrial structure is needed to stabilize the

proportion of sports industry. In particular, it is

important to obtain the dynamic balance between

economic and social benefits.

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REFERENCES

Che Jianping, Yang Shuai. Demonstrative Research on

Sports Industrial Structure in Guangzhou City. Journal

of Guangzhou Physical Education Institute.

2007(02):88-91.

He Zhenwen, Zhao Bing, Cai Xudong, Zhang Zhuolin. On

the Relation between Sport Industry Structure and

Sport Major Graduates’ Employment Structure. Jour-

nal of Beijing Sport University.2009 (12):79-81.

Wang Qingbo, Chen Jianjun. The Evolution Agents and

Development Suggestions of Our Country’s Sports In-

dustry’s Structure. Journal of Zhangzhou Normal Uni-

versity (Natural Science). 2007:115-119.

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