Marketing Program based on Market Rules and Industry Development

Chuanrong Cheng

2016

Abstract

Enterprises, marketing, market rules, industry development.

References

1. Sang Hui. Influence of Internal Marketing on Interface Management of High-tech Enterprises, Industrial Technology & Economy, 2007 (9): 10-11.
2. Shou Zhigang, Bi Ganqun. Multi-dimensional Analysis of Internal Marketing Theory, Foreign Economics and Management, 2004 (3): 24-27.
3. Xu Fengwei. Empirical Study on the Correlation between Interface Management and Enterprise Performance, Technology and Innovation Management, 2007 (2): 31-33.

Paper Citation

in Harvard Style

Cheng C. (2016). Marketing Program based on Market Rules and Industry Development . In ISME 2016 - Information Science and Management Engineering IV - Volume 1: ISME, ISBN 978-989-758-208-0, pages 249-252. DOI: 10.5220/0006448402490252

in Bibtex Style

@conference{isme16,
author={Chuanrong Cheng},
title={Marketing Program based on Market Rules and Industry Development},
booktitle={ISME 2016 - Information Science and Management Engineering IV - Volume 1: ISME,},
year={2016},
pages={249-252},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006448402490252},
isbn={978-989-758-208-0},
}

in EndNote Style

TY - CONF
JO - ISME 2016 - Information Science and Management Engineering IV - Volume 1: ISME,
TI - Marketing Program based on Market Rules and Industry Development
SN - 978-989-758-208-0
AU - Cheng C.
PY - 2016
SP - 249
EP - 252
DO - 10.5220/0006448402490252