ference between the concepts of value and objective
is not completely clarified. To underline the point,
for some people, value is about currency or efficiency
and for others it is about ethical questions. As an
anecdote, Cockton (2004; 2006) changed the name
of the concept from value to worth after struggling
with the same issue. It may seem appealing to use a
pre-defined set of values, as in Schwartz’s (2012) the-
ory of basic values, which provides more depth to the
contents and structure of values, but as Isomursu et
al. (2011) discussed, using a pre-defined framework
to analyse and interpret the findings can lead to con-
firmation bias.
Even if we embrace Keeney’s definition, the ques-
tion arises of how to reach abstract constructions that
may be difficult to form as statements. For exam-
ple, Iversen et al. (2012) pointed out that values are
not static entities that are waiting for researchers and
developers to collect them, but more like changing,
complex and abstract ways of being and thinking.
Keeney seems to take it for granted that decision mak-
ers are automatically people who are able to express
what is important to them. For example, when de-
signing with children, there should be more appropri-
ate methods than just asking ’what it is that one cares
for’. People’s values tend to emerge, change, and con-
flict, and researchers should carefully consider who is
answering these questions and what they mean.
ACKNOWLEDGEMENTS
We would like to express our gratitude for the Val-
teri School Onerva’s personnel for participating in
the research project. We also thank Kirsi Heinonen,
M.Sc., for assisting in data collection. This research is
funded by the Valteri School Onerva and the Univer-
sity of Jyvaskyla, Faculty of Information Technology
under the project entitled ONSPACE. The research
did not receive any specific grant from funding agen-
cies in the public, commercial, or not-for-profit sec-
tors.
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