to the public and provide them with technology to
promote what is healthier for each citizen.
Health cannot be successfully promoted and
sustained by health care systems alone – these are
naturally focussed on treatment much more than
prevention. At the same time, changing
environments with health-related goals in mind is
extremely difficult – it requires political will and
sometimes costly investments; health is a goal that
needs to be balanced alongside other priorities, such
as prosperity or efficiency.
Changing citizens’ awareness of their everyday
environment, in the light of their own priorities and
goals, creates a new possibility for the prevention of
lifestyle related diseases and, indeed, for the co-
production of health and reduction of potential
chronic, life quality reducing and costly health
conditions and complications.
ACKNOWLEDGEMENTS
The concept presented in this paper was inspired
mainly by work done in the FP7-ICT project
CARRE (No. 611140), funded by the European
Commission
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