The analysis of the ex-ante survey gives an initial
picture on the characteristics, habits, and behaviours
of the citizens of the neighbourhood Campidoglio.
For each question, the degree of agreement was
computed as the percentage of positive votes (4 or 5)
over the total and these results are reported relative to
the measure indicators presented in Table 2:
Economy: the buying choices are dictated first by
the quality of the product (77%), then by the cost
(55%) and lastly by the place of origin (44%).
People: the citizens are not typically engaged into
civic activities (15%).
Governance: most of the digital services and
applications used by citizens are related to
transportation and mobility (42%) and civic activities
(48%), but in general the frequency of use is quite low
(14%). The usage of these applications is, however,
extremely passive, and lacks user engagement as a
content co-generator. Considerations about the
usefulness of these services and ease of use is also low
(respectively 24% and 28%).
Mobility: from the survey’s results, the preferred
mean of transportation is public transportation (49%)
followed by car (24%), bike (23%) and, lastly,
alternative means of transportation such as bike or
care-sharing (20%). Necessity is the main factor in
the choice of transportation (68%), followed by
speed, travel distance (63%), and cost (49%). The
environmental impact of the vehicle is considered as
less important (45%).
Environment: the citizens do not consider
themselves particularly informed regarding the level
of air pollution (14%) and their energy consumption
(34%). Meanwhile they consider themselves
relatively informed on the correct practices to reduce
their energy and environmental impact (42% and 45%
respectively). They are also practicing and
encouraging environmental friendly and sustainable
behaviors (66% and 58% respectively), and they try
to preserve the public green spaces (54%). On the
other hand, there is a lack of participation in civic
activities aimed to environmental protection (15%).
Living: the citizens of Campidoglio feel
themselves relatively safe in their neighborhood
(42%). The usage of public spaces is also relatively
high (46%). Engagement in cultural and social
activities is, again, scarce (20% for both).
In general, it can be noticed a lack of engagement
of the citizens in civic activities and initiatives,
regardless of the topic. The use of digital services and
applications is also considerably low. The awareness
on environmental matters is mixed. While citizens
feel informed on the behaviors to take to be more
environmental friendly, they do not feel informed on
the actual level of pollution.
4.2 Interviews
The first question of the interview asked about the
objective of the project and the participation to the
TLL initiative. While each firm had its own objective,
it is possible to draw some similarities. Between the
32 firms, 4 are participating to the TLL primarily to
test the technical feasibility of their solution. The
primary goal will be to gather valuable insights from
the final users in an early stage of development. Other
4 firms are presenting a relatively mature service or
technology and are using the participation in the TLL
initiative as a way to test on a limited scale the
economic sustainability of the proposed business
model. Furthermore, 15 firms are presenting a
solution that is already at a commercial phase of
deployment and their participation’s goal is creating
demand for the product or tested service, while
gathering user’s feedbacks and opinions for some
possible changes or modifications. The remaining 10
projects present multiple objectives and different
maturity, which makes it difficult to include them in
a single category. Out of these projects, 5 neither have
or plan to have a commercial market application and
are more focused on knowledge sharing,
dissemination, or plan to achieve academic
recognition.
Finally, the interviews also gave insights on the
planned final users of the projects. The first
consideration that can be done is that most of the
projects tested have multiple final users, whether the
citizens, other businesses or the public
administration. The public administration, find itself
with the double role of enabler of the TLL and of the
final users of, specifically, 16 projects. Furthermore,
15 projects have the citizens as their primary target
market, and 21 have other businesses.
5 CONCLUSIONS
One of the challenges that the public administration
has to face in designing a complex and wide-breath
initiative, such as the TLL, is the development of a
control mechanism able to capture the impact of the
initiative on the citizens and to assess its success.
From a the point of view of the literature on the LL
research approach, the most appropriate way to
develop a LL measurement process is to collect the
user’s impressions, habits, and behaviors before the
start of the initiative, in the so-called Concretization