Capability Gap and Strategies for Superior Performance

Agus Rahayu

2017

Abstract

The phenomenon of the ASEAN economic community (AEC) and or other economic communities have the potential to cause problems of capability gap for domestic/national companies. Changes in market types and patterns of interaction between actors in the market, from domestic to international or multinational or global, make the environment and competition more complex and dynamic, and involve a broader array of actors and macro forces, while the degree of flexibility and adaptability of domestic/national companies to respond to those changes is relatively diverse. The company's management is required to continually revitalize its strategy that allows the company to be highly competitive. The problem lies not only in the choice of the strategic basis, but also with the strategic orientation. Unique resources of a company can be a key input in designing and executing the company's strategy, and focusing on superior customer value as its orientation. This is important to ensure superior performance and enable the company to develop its unique resources, and maintain/enhance its strategic fit and superiority.

Paper Citation

in Harvard Style

Rahayu A. (2017). Capability Gap and Strategies for Superior Performance.In Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE, ISBN 978-989-758-308-7, pages 46-49. DOI: 10.5220/0006880400460049

in Bibtex Style

@conference{iceee17,
author={Agus Rahayu},
title={Capability Gap and Strategies for Superior Performance},
booktitle={Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,},
year={2017},
pages={46-49},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006880400460049},
isbn={978-989-758-308-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,
TI - Capability Gap and Strategies for Superior Performance
SN - 978-989-758-308-7
AU - Rahayu A.
PY - 2017
SP - 46
EP - 49
DO - 10.5220/0006880400460049