![](bg4.png)
information on tea drinks in glass bottles as
environmentally friendly products in every sales
outlet, making factory visits to consumers in an effort
to demonstrate friendly production environment.
Consumers who care about the environment will
prefer products that have health and safety
(environmentally friendly) insurance. Consumers can
see certification on product packaging. Product
promotion strategy as an green product through
various media, event, held factory visit, is also an
effort to increase public knowledge about existence
of product as green product,
4 CONCLUSIONS
Based on the results of previous findings are expected
to be an input in increasing buying interest and
purchasing decisions of tea drinks in RGB packaging.
Strategies that can be expressed through green
marketing strategy. Thus, environmentally friendly
RGB packaging can compete with OWP packaging
(such as PET bottles) that are increasingly prevalent
today. For further research it is necessary to examine
the variables that influence purchasing decisions such
as attitudes, knowledge and marketing mix. In
addition, research needs to be done in relation to
reverse supply chain and value chain in beverages in
glass bottles and tea beverages in OWP packaging.
ACKNOWLEDGEMENTS
Thanks to the Directorate of Research and
Community Service, the Directorate General of
Higher Education, the Ministry of Research,
Technology and Higher Education as the grant
(Kemenristek Dikti) beneficiary grant.
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