![](bg5.png)
value= 9.327, p-value = 0.000) hence, the result H2 is
supported. And finally, compatibility have a
significant relationship with social media marketing
adoption (t-value = 10.179, p-value = 0.000). Thus,
the result H3 is supported. As for conclusion, all the
variables has a significant relationship with social
media marketing adoption by SME.
Table 5: Hypotheses testing.
H1: The greater the
interactivity of social
media, the more
likely social media
marketing will be
adopted by SMEs
H2: The greater the
cost effectiveness of
social media, the
more likely social
media marketing will
H3: The greater the
compatibility of
social media, the
more likely social
media marketing will
5 CONCLUSIONS
The study was to identify the relationship between
technological factors and social media marketing
adoption among SME in Kelantan. For hypothesis
testing, linear regression was used as statistical tools.
Technological factors that hold three dimensions
which are interactivity, cost effectiveness and
compatibility, is found and concluded to be
significantly linked to social media marketing
adoption by SME in this study. The impact of these
factors is high as these factors employed high R
squared value, thus, it can be concluded that in order
for firm to adopt social media marketing, they need to
look into these three indicators which are
interactivity, cost effectiveness and compatibility.
As a conclusion, it is recommended that
businesses especially small medium enterprises to
consider the technological factors that has been
determined in this study such as interactivity, cost
effectiveness and compatibility in order for them to
adopt social media marketing in their firm.
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