Realizing Children-Friendly Village in Badran Yogyakarta Corporate Social Responsibility (CSR)

Eva Agustinawati, Ravik Karsidi, Drajat Tri Kartono, Kusnandar Kusnandar

2017

Abstract

Badran Village in Yogyakarta isknown as the village of hoodlums. The negative public image has led to a public initiative in collaboration with PT. SariHusada’s CSR (Corporate Social Responsibility) programto turn Badran intoa children-friendly village. The objective of this research was to find out how the children-friendly village was realized through the CSR program. Primary and secondarydata were gathered in Badran using purposive and snowballsampling.The resultsshowed that CSR program named RumahSrikandi in Badran Village was focused on three : improving the quality of maternal and children health, improving the quality of early age children education, and improvingBadran’s micro-economy. This research employed a structural functional approach to examining the process of theCSR with reference to Grounded Theory. It concludes that a CSR program can transformthe image of Badran from “the frightening” to a children-friendly village.

Paper Citation

in Harvard Style

Agustinawati E., Karsidi R., Kartono D. and Kusnandar K. (2017). Realizing Children-Friendly Village in Badran Yogyakarta Corporate Social Responsibility (CSR).In 4th INTERNATIONAL CONFERENCE ON SOCIAL AND POLITICAL SCIENCES - Volume 1: IcoSaPS, ISBN 978-989-758-313-1, pages 1-1. DOI: 10.5220/0007031100010001

in Bibtex Style

@conference{icosaps17,
author={Eva Agustinawati and Ravik Karsidi and Drajat Tri Kartono and Kusnandar Kusnandar},
title={Realizing Children-Friendly Village in Badran Yogyakarta Corporate Social Responsibility (CSR)},
booktitle={4th INTERNATIONAL CONFERENCE ON SOCIAL AND POLITICAL SCIENCES - Volume 1: IcoSaPS,},
year={2017},
pages={1-1},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007031100010001},
isbn={978-989-758-313-1},
}

in EndNote Style

TY - CONF

JO - 4th INTERNATIONAL CONFERENCE ON SOCIAL AND POLITICAL SCIENCES - Volume 1: IcoSaPS,
TI - Realizing Children-Friendly Village in Badran Yogyakarta Corporate Social Responsibility (CSR)
SN - 978-989-758-313-1
AU - Agustinawati E.
AU - Karsidi R.
AU - Kartono D.
AU - Kusnandar K.
PY - 2017
SP - 1
EP - 1
DO - 10.5220/0007031100010001