consumption behavior of Minangkabau Moslem has
not been in accordance with the beliefs. Minangkabau
Moslems do not incorporate the religious values into
economic behavior. Islam is only as a belief and is not
as way of life.
Although the Minangkabau community declares
the Islamic identity with the expression, the local
customs are based on Islam and Islam is based on the
Quran but it is not fully implemented specifically in
consumption behavior. This identity is always voiced
aloud but the contrary evidence in behavior does not
seem real. As founded by Salim (2012), strong
association between Islam and regional identity is
ubiquitous, apprearing as justification for almost
every political decision made at the provincial level
and below. In contemporary West Sumatera, regional
government has been utilising claim that the local
customs are based on Islam and Islam is based on the
Quran.
4 CONCLUSION
This paper has revealed the Islamic identity and
rationality of Moslem Minangkabau in West
Sumatera in the economic behavior, especially
consumption behavior. The strong relationship of
Islam with Minangkabau society does not fully create
the behavior of Minangkabau society in line with the
Islamic believed. The provision of religious teachings
is believed but not yet fully practiced. Belief does not
penetrate into behavior.
The findings of this study made information about
the Minangkabau community because its uniqueness
has been researched by many previous researchers.
The claim of the local customs are based on Islam and
Islam is based on Quran as identity but not in reality,
especially in economic behavior.
The rationality of the behavior of Minangkabau
Moslems who should be based on the rationale of
Islamic teachings does not appear clearly in their live.
Rational behavior of Moslem consumption that has
the purpose maslahah not fully become the basis in
making decisions in consumption. This may be due to
the rationality of conventional economic behavior
that teaches rational behavior is aimed at obtaining
profit and maximum satisfaction materially and
without limit is more logic and profitable than Islamic
rational ethical and moral. This issue becomes the
task of the following researchers to prove.
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