namely Fitch Ratings, Moody’s Investor Service,
Standard and Poor’s, PT Fitch Ratings Indonesia, PT
Pemeringkat Efek Indonesia (PEFINDO), and PT
ICRA Indonesia (Investment Information and Credit
Rating Agency of India). The credit rating scale,
symbols and definitions vary between the rating
agencies. A credit rating is commonly expressed on
an alphabetical or numerical scale and the symbols
are defined differently by each agency. The credit
rating scale typically ranges from AAA as the top
rating to D as the lowest, indicating default (U.S
Securities and Exchange Committee, 2013). In
theory, a credit rating is used to assess a debt
obligation, but in practice it is often assumed as an
attribute of the issuer (Hull, 2012:18).
A higher rating implies that the emitter does not
have any problem in fulfilling its payment obligation
(Cecchetti and Schoenholtz, 2015:163). The quality
of a bond can be monitored from its rating
information (Arisanti et al., 2013). Once a rating is
assigned to the issued bond, the credit rating agency
will monitor the quality of the issuer’s credit and
may alter the given rating (Fabozzi, 2013:19-20). An
example of rating change, as cited from the online
news site okezone.com dated 20 April 2016,
occurred to the bonds rating of a company with the
emitter code ADHI for Revolving Sukuk
Mudharabah Tranche I Year 2012 and Tranche II
Year 2013 from A to A-, and, as reported by the
online news site beritasatu.com on 29 February
2012, PT PEFINDO degraded the rating of Sukuk
Ijarah II/2009 of PT Berlian Laju Tanker Tbk
(BLTA) to idD(sy) from idCCC(sy). Another factor
that may affect a sukuk rating is the auditor’s
reputation. Widowati et al. (2013) concluded that a
debt security issued by a company audited by a Big-
Four public accounting firm possesses a higher
chance of obtaining an investment-grade bonds
rating than from a company not audited by one of
the Big Four. PT Pemeringkat Efek Indonesia or
better known as PEFINDO is the oldest rating
agency in Indonesia. Until now PEFINDO has
assigned ratings to over 500 enterprises and local
governments. Stock market instruments such as
bonds, sukuk, and medium-term notes have also
been rated by PEFINDO, which is the rating agency
market leader in Indonesia (Melis, 2015).
2 LITERATURE REVIEW
2.1 Public Accountant Firm
According to Law Number 5 Year 2011 on Public
Accountants, Public Accounting Firm (KAP) is a
business entity established under the provisions of
legislation and obtaining a business license under the
Act. The public accounting firm is managed as a
sole proprietorship service, general or limited
partnership, or company. Public accounting firms
usually offer a variety of professional services in
addition to financial statement audits.
2.2 Reputation Auditor
The reputation of an audit firm is not determined
primarily by the quality of its audit work, but rather
how the firm is viewed more generally, i.e. by its
reputation in the financial community. Reputation
has been defined as follows: Reputation is the
estimation of the consistency over time of an
attribute of an entity. This estimation is based upon
the entity’s willingness and ability to repeatedly
perform an activity in a similar fashion. Reputation
is an aggregate composite of all previous
transactions over the life of the entity, a historical
notion, and requires consistency of an entity’s
actions over a prolonged time for its formation.
(Herbig et al., 1994, p. 23).
Reputation is a multidimensional construct and
so an accounting firm will have a composite
reputation reflecting its reputation for quality work
in the numerous services that it offers, e.g. auditing,
accountancy, taxation, management consultancy,
computer systems advice, personnel selection etc.
Its reputation for quality work in one area is
quite likely to affect its reputation in another, as
shown by Jacoby and Mazursky (1984), who
investigated the effects of selling products with
either favourable or unfavourable images in stores,
which themselves had either a favourable or an
unfavourable image. They found that a retailer with
a relatively low image could improve this image by
associating it with a more favourable product image.
Similarly, a very favourable retailer image was
likely to be damaged if it became connected with
brands having less positive images. Consequently, it
is reasonable to suppose that the various reputations
for each of the services offered by an accounting
firm will tend to influence each other. In addition, an
audit firm is likely to benefit if it has prestigious
clients with good reputations, as has been observed
for Price Waterhouse in the 1980s (Stevens, 1981).
ICIEBP 2017 - 1st International Conference on Islamic Economics, Business and Philanthropy
360