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emotional value will cause loyalty member and
sympathizer.
4 CONCULUSIONS
Emotional value to customer loyalty at PT Karya
Imtak has a positive significant influence (29%). This
research strengthen previous research that is
completed by Dwi Aryani and Febrina Rosinta
(2010). The influence of customer satisfaction to
customer loyalty has significant influence. His
research about customer satisfaction and costumer
loyalty. Emotional value has positive influence to
customer loyalty. Bagjo Muhiharjo (2016), has the
same result with the above research.
The potential of emotional value’s member can
grow a business. The existence business due to
loyalty appearance of the member.
The results of this study are expected to have
several uses, both academically and practically.
This research can be a further research, especially
in find out the cause of low emotional value’s figure
and can produce another significant finding,
academically. Practically, it is hoped this research can
be considered by every company and can give
company development. This research can also give
awareness to the company, that there is another factor
that causes customer satisfaction which is give
significant influence to the costumer loyalty.
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The Influence of Emotional Value to Customer Satisfaction to Increase Customer Loyalty in PT. Karya Imtaq
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