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by the threat value of the information technology
indicator, the unstable monev system, and the
analysis of funding needs for both working capital
and the sustainability of the assistance fund.
Based on Table 9 and 10 shows that the strategy
of empowerment of SMEs are in the SO strategy with
a value of 4.295 and Strategy ST with a value of
3,785. This indicates that the strength of UMKM is
aimed to seize the opportunity, especially that SMEs
have a high awareness of how important the increase
of added value of the product into fish meal so that
the income of UMKM increases and also can increase
fisherman income. Similarly, ST strategy that with
the strength of MSMEs is expected to avoid the threat
from the dimension of institutional management
system of UMKM (Hilda, 2014; Suhal, 2014; Larty,
2000).
4.6.1 Quadrant 1 (Aggressive Strategy)
A favorable situation because it has the power to take
advantage of existing opportunities. The most
appropriate strategy is to harness the potential applied
to the production of fish for further processing into
fish meal for livestock feed needs that can ultimately
reduce imports of fish meal.
4.6.2 Quadrant 2 (Strategy Diversification)
Despite facing various threats, in these conditions still
have strength especially on the potential availability
of raw materials and opportunities fish meal demand
is still high, it is seen from the level of imports of fish
meal that is high enough every year. However, it
should be improved its monitoring and evaluation of
sustainability of funding for sustainable
empowerment and facilitation, which during this time
only mentoring projects.
4.6.3 Quadrant 3 (Strategy Turn Around)
Tojo Una-Una have considerable opportunities as a
center for the production of animal feed, because it
has the greatest production potential for corn and
soybeans. This opportunity needs to be utilized to
meet the demand of feed market especially in Central
Sulawesi and other area by doing partnership with
farming business.
4.6.4 Quadrant 4 (Strategies Defensive)
At s state all four quadrants is very unfortunate,
because Empowering SMEs face a wide range of
external threats and internal weaknesses. For that
effort to be considered in this strategy is to minimize
the weaknesses and threats (Supriyati, 2012).
5 CONCLUSIONS
Based on the results and discussion of research, it can
be drawn some conclusions as follows. The results of
the identification of the empowerment of fish and
marine based SMEs in Tojo Una-Una, are very
potential to be revealed from the response of UMKM
to the motivation to increase the added value into fish
meal is high enough (81.00%). Empowerment of
small-scale fishmonger based on fish flour is the
highest awareness, followed by each dimension of
organizing, system management, technical support
and the lowest is kaderisasi assistance.
Strategy MSME sector-based fisheries and marine
fish meal in Tojo Una-Una, more focused on strategy
S - O and Strategy S -T. Furthermore, the position
maps of IFAS and EFAS are at the High Strength /
Weakness and Opportunity / Threat level is also high.
Dissemination, training and awareness of the
MSME sector-based fisheries and marine fish meal in
Tojo Una-Una, because the business has a high
market opportunities as local livestock feed rations
mix more efficient. Because the business position
map has a high strength / weakness and coupled with
high opportunities / threats, it should facilitate the
government in marketing partnerships and ensure the
price of food mix commodities (corn, soybeans, and
fish meal).
REFERENCES
BPS, 2014. Central Sulawesi in Figures. Hammer.
Balitbangda. 2013. Based Enterprise Management Local
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Hilda, Chalil, Edhi, 2015. Strategy Added Value and
Income Fishermen Catch Based Fish Meal to achieve
Market Potential Forage Poultry as efforts Reduced
reliance on imports Fish Meal in Indonesia. (Survey on
Production Center district. Tojo Una-Una, Palu:
Institute for Research and Community Services Univ.
Tadulako.
Hilda, Rosida, Suardi, 2015. Empowerment of Business
Management Poultry Chicken Kampung Intensive
System at Kaili Youth Forum. Palu: Faculty of
Economics Univ. Tadulako.
Hilda and Chalil, 2014. SME development Fishery and
Marine Sector (in Potential Perspective of Poultry Feed
Market). Palu: Publisher Mitra Prima.
Hilda and Bappeda, 2007. The agro-marine development
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Hilda, 2011. Socio Economic Fishermen catch and Added
Value Income with Dried Fish processing system types
SMEs Empowerment Strategy Sector of Fisheries Marine Based on Fish Flour in District Tojo Una-Una
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