The Influence of Information, Selection of Halal Tourism Destination, and Marketing Mix on Tourist - Satisfaction and Loyalty

Nurdin Sobari, Hardius Usman, Iqbal Fadli M.

2017

Abstract

As a new segment of the tourism industry, halal tourism enjoys continuous growth worldwide, especially in Indonesia. This paper discusses the influence of information on the selection of halal tourism destinations and the influence of marketing mix, which are product, price, place, people, processes, promotion and physical evidence on the satisfaction and loyalty of the tourists. This is a quantitative research, using consecutive sampling data collection techniques and closed questionnaire. The results of this study indicate that the type of information influences the selection of halal tourism destinations. Meanwhile, the marketing mix, of people and physical evidence, and halal tourism destinations influence the tourist's satisfaction, which eventually affects the loyalty.

Paper Citation

in Harvard Style

Sobari N., Usman H. and M. I. (2017). The Influence of Information, Selection of Halal Tourism Destination, and Marketing Mix on Tourist - Satisfaction and Loyalty.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 555-562. DOI: 10.5220/0007085705550562

in Bibtex Style

@conference{iciebp17,
author={Nurdin Sobari and Hardius Usman and Iqbal Fadli M.},
title={The Influence of Information, Selection of Halal Tourism Destination, and Marketing Mix on Tourist - Satisfaction and Loyalty},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={555-562},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007085705550562},
isbn={978-989-758-315-5},
}

in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - The Influence of Information, Selection of Halal Tourism Destination, and Marketing Mix on Tourist - Satisfaction and Loyalty
SN - 978-989-758-315-5
AU - Sobari N.
AU - Usman H.
AU - M. I.
PY - 2017
SP - 555
EP - 562
DO - 10.5220/0007085705550562