Does Utilization of Public Figure Affects People Perception towards OPZ and Their Intention to Pay ZISWAF?

Khusnul Fikriyah, Clarashinta Canggih, Prayudi Setiawan Prabowo

2017

Abstract

This paper aims to divulge the impact of public figure utilization towards people perception of Zakat Management Institution (OPZ) and intensity to pay Zakat, Infaq, Shodaqoh, and Waqf (ZISWAF) through OPZ. It is common for OPZ to advertise its services in order to attract people to donate at the institution. Some of the advertisements make use of public figure to gain positive perspective as well as intensify people intention to pay ZISWAF. This paper uses descriptive quantitative approach through primary data collection from questionnaire and interview. Sample of this paper are people who using OPZ service in Surabaya. The result showed that utilization of public figure has significant influence toward people perspective of OPZ as well as their intention to pay ZISWAF thru OPZ.

Paper Citation

in Harvard Style

Fikriyah K., Canggih C. and Prabowo P. (2017). Does Utilization of Public Figure Affects People Perception towards OPZ and Their Intention to Pay ZISWAF?.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 613-616. DOI: 10.5220/0007086606130616

in Bibtex Style

@conference{iciebp17,
author={Khusnul Fikriyah and Clarashinta Canggih and Prayudi Setiawan Prabowo},
title={Does Utilization of Public Figure Affects People Perception towards OPZ and Their Intention to Pay ZISWAF?},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={613-616},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007086606130616},
isbn={978-989-758-315-5},
}

in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - Does Utilization of Public Figure Affects People Perception towards OPZ and Their Intention to Pay ZISWAF?
SN - 978-989-758-315-5
AU - Fikriyah K.
AU - Canggih C.
AU - Prabowo P.
PY - 2017
SP - 613
EP - 616
DO - 10.5220/0007086606130616