Halal Certification Implementation Strategies for Fashion Product

Abrista Devi, Kholil M. Nawawi

2017

Abstract

The aim of this study is to explore the strategies of Halal certification implementation for fashion product using SWOT (Strength, Weakness, Opportunity, and Treat) approach and Analytic Network Process (ANP) method analysis. This study also tries to find the main strategy that can be implemented to encourage the implementation of Halal certification for fashion product in Indonesia. The findings of this study indicate that the increasing of Muslim trust is being the highest priority of strength, additional cost for micro and small business as the highest weakness, increasing the competitiveness and profit as the highest level of opportunity and the last one is culture contamination perception as the main treat of halal certification implementation for fashion product. In order to reach the goal, all those priority criteria need to be considered properly by taking synergy among stakeholders and promotion. This element of strategy takes the highest priority of strategy cluster. The government must have a synergy with relevant parties such as ministry of religious affairs, ministry of industry, ministry of trade, and some other ministries. The synergy also must be made with Indonesian ulama council, halal community, campus organization, and practitioners of Modest fashion as well to deliver education and socialization regarding the importance of halal certification for fashion product.

Paper Citation

in Harvard Style

Devi A. and Nawawi K. (2017). Halal Certification Implementation Strategies for Fashion Product.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 645-649. DOI: 10.5220/0007087306450649

in Bibtex Style

@conference{iciebp17,
author={Abrista Devi and Kholil M. Nawawi},
title={Halal Certification Implementation Strategies for Fashion Product},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={645-649},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007087306450649},
isbn={978-989-758-315-5},
}

in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - Halal Certification Implementation Strategies for Fashion Product
SN - 978-989-758-315-5
AU - Devi A.
AU - Nawawi K.
PY - 2017
SP - 645
EP - 649
DO - 10.5220/0007087306450649