Halal Knowledge and Religiosity on Purchasing Decision of Samyang Ramen Products: Survey on Muslim Students in Universitas Pendidikan Indonesia

Muhammad Jibril Sobron, A. Jajang W. Mahri, Aas Nurasyiah

2017

Abstract

As a Muslim consumer, consuming halal product is compulsory by Qur’an. With the finding of haram raw material in foods products, causing Muslim consumers has to be careful making purchase on products. Samyang ramen which is being viral in Indonesia, although these products are still not have halal certificate from MUI and allegedly contained materials that are unlawful. This study identifies the influence of halal food products knowledge and religiosity of UPI Muslim students on purchasing decision of Samyang ramen products. 80 students represented as sample by faculties in UPI. Purposive sampling method with quota sampling technique are used to determine the number of samples. Explanatory method with quantitative descriptive approach are used to identify consumer decision to Samyang ramen products. Multiple linear regression is used to analyze the effect of halal food product knowledge and religiosity on purchasing decision of Samyang ramen products. The result of this study indicate that the knowledge of halal food product and student religiosity have a significant and negative impact on purchasing decision of Samyang ramen products. This is because the information about halal is very much in social media and religious education obtained impact on the behavior of worship and muamalah.

Paper Citation

in Harvard Style

Sobron M., Mahri A. and Nurasyiah A. (2017). Halal Knowledge and Religiosity on Purchasing Decision of Samyang Ramen Products: Survey on Muslim Students in Universitas Pendidikan Indonesia.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 673-679. DOI: 10.5220/0007087806730679

in Bibtex Style

@conference{iciebp17,
author={Muhammad Jibril Sobron and A. Jajang W. Mahri and Aas Nurasyiah},
title={Halal Knowledge and Religiosity on Purchasing Decision of Samyang Ramen Products: Survey on Muslim Students in Universitas Pendidikan Indonesia},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={673-679},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007087806730679},
isbn={978-989-758-315-5},
}

in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - Halal Knowledge and Religiosity on Purchasing Decision of Samyang Ramen Products: Survey on Muslim Students in Universitas Pendidikan Indonesia
SN - 978-989-758-315-5
AU - Sobron M.
AU - Mahri A.
AU - Nurasyiah A.
PY - 2017
SP - 673
EP - 679
DO - 10.5220/0007087806730679