The Contribution of Tourists’ Perceived Value to Behavioral Intentions at Dessert Restaurants in Bandung City

Rini Andari, Vany Octaviany, Edwin Baharta

2017

Abstract

Today, many restaurants offer desserts as their main menu. In the restaurant business, the managers/owners need to be aware of and understand the importance of tourists’ behavioral intention, i.e. ensuring that the tourists have a desire to revisit and recommend others to visit. The behavioral intention is the factor which determines and predicts a long-term behavior. The behavioral intention can be created by measuring the tourist perceived value, which is the customer’s overall assessment of the usefulness of a product or service according to the benefits they received and the sacrifices they made. Therefore, this study was aimed at finding out whether the tourists’ perceived value affects their behavioral intention when they visit dessert restaurants in Bandung City. The questionnaires were distributed to 100 respondents. The collected data were then processed by using simple regression. The analysis results suggest that the travellers’ perceived value influences their behavioral intention when visiting dessert restaurants in Bandung.

Paper Citation

in Harvard Style

Andari R., Octaviany V. and Baharta E. (2017). The Contribution of Tourists’ Perceived Value to Behavioral Intentions at Dessert Restaurants in Bandung City.In 2nd International Conference on Sociology Education - Volume 1: ICSE, ISBN 978-989-758-316-2, pages 500-503. DOI: 10.5220/0007101005000503

in Bibtex Style

@conference{icse17,
author={Rini Andari and Vany Octaviany and Edwin Baharta},
title={The Contribution of Tourists’ Perceived Value to Behavioral Intentions at Dessert Restaurants in Bandung City},
booktitle={2nd International Conference on Sociology Education - Volume 1: ICSE,},
year={2017},
pages={500-503},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007101005000503},
isbn={978-989-758-316-2},
}

in EndNote Style

TY - CONF

JO - 2nd International Conference on Sociology Education - Volume 1: ICSE,
TI - The Contribution of Tourists’ Perceived Value to Behavioral Intentions at Dessert Restaurants in Bandung City
SN - 978-989-758-316-2
AU - Andari R.
AU - Octaviany V.
AU - Baharta E.
PY - 2017
SP - 500
EP - 503
DO - 10.5220/0007101005000503