Utilization of Web 2.0 in Improving the Competitive Advantage of SMEs in Bandung City

Ratih Hurriyati, Sulastri Sulastri, Lisnawati Lisnawati, Yusep Rohmansyah

2017

Abstract

The purpose of this study is to determine whether there are differences in sales of SMEs entrepreneurs before and after training on the use of website 2.0 as a means of trading. Small industries generally lack market information as a result of their limited capabilities, making it difficult for the small industry itself to expand market access. As a result, the small industry space will remain economically weak and limited. Thus, the role of marketing information becomes a central and strategic issue. Such limited information may affect the quality of marketing strategies, both product market strategies, marketing mix strategies (product strategies, pricing, distribution, and promotion), as well as competitive advantage strategies, which in turn may affect the competitiveness of the industry. Barriers to an industry in achieving competitiveness can threaten business continuity. The research design used was experimental with pre-post test only one group design. Samples were taken by using purposive sampling technique as many as 7 entrepreneurs of SMEs in Bandung. The data analysis technique used is paired samples t-test. The results show that there is a difference between the average increase in sales before and after training on the use of website 2.

Paper Citation

in Harvard Style

Hurriyati R., Sulastri S., Lisnawati L. and Rohmansyah Y. (2017). Utilization of Web 2.0 in Improving the Competitive Advantage of SMEs in Bandung City.In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME, ISBN 978-989-758-333-9, pages 164-167. DOI: 10.5220/0007116601640167

in Bibtex Style

@conference{gc-bme17,
author={Ratih Hurriyati and Sulastri Sulastri and Lisnawati Lisnawati and Yusep Rohmansyah},
title={Utilization of Web 2.0 in Improving the Competitive Advantage of SMEs in Bandung City},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,},
year={2017},
pages={164-167},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007116601640167},
isbn={978-989-758-333-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,
TI - Utilization of Web 2.0 in Improving the Competitive Advantage of SMEs in Bandung City
SN - 978-989-758-333-9
AU - Hurriyati R.
AU - Sulastri S.
AU - Lisnawati L.
AU - Rohmansyah Y.
PY - 2017
SP - 164
EP - 167
DO - 10.5220/0007116601640167