Space Matrix of Higher Education Institution: Case Study At “Z” University in Indonesia

Puspo Dewi Dirgantari, Bambang Widjajanta, S. Sulastri, Girang Razati

2017

Abstract

The purpose of this study is to determine the strategic position of higher education to be better than other universities offering the same servgcbme to increase market share. The method used in this research is descriptive survey and document analysis related to university strategic plan z. The results of this study reveal that “Z” University is in an aggressive position. Therefore, market penetration, product development, backward integration, forward integration, horizontal integration, diversification, or a combination strategy can all be selected, depending on the specific situation faced by “Z” University.

Paper Citation

in Harvard Style

Dirgantari P., Widjajanta B., Sulastri S. and Razati G. (2017). Space Matrix of Higher Education Institution: Case Study At “Z” University in Indonesia.In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME, ISBN 978-989-758-333-9, pages 184-188. DOI: 10.5220/0007116901840188

in Bibtex Style

@conference{gc-bme17,
author={Puspo Dewi Dirgantari and Bambang Widjajanta and S. Sulastri and Girang Razati},
title={Space Matrix of Higher Education Institution: Case Study At “Z” University in Indonesia},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,},
year={2017},
pages={184-188},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007116901840188},
isbn={978-989-758-333-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,
TI - Space Matrix of Higher Education Institution: Case Study At “Z” University in Indonesia
SN - 978-989-758-333-9
AU - Dirgantari P.
AU - Widjajanta B.
AU - Sulastri S.
AU - Razati G.
PY - 2017
SP - 184
EP - 188
DO - 10.5220/0007116901840188