Social Media Usefullness on Increasing Brand Loyalty Study on Beverage Industry

Girang Razati, Dian Herdiana Utama, Sartikah Sartikah, Ahim Surachim, Ria Arifianti

2017

Abstract

The aims of this study are to find out a description regarding social media and brand loyalty and to discover the influence of social media towards brand loyalty. The type of this study is descriptive and verification using online survey method. The sampling technique used is simple random sampling. The sample in this study is 235 people. The data technique uses simple linear regression analysis. The result shows that social media and brand loyalty are in the high category on the continuum line. The result of correlation variable shows that social media has a significant influence towards brand loyalty.

Paper Citation

in Harvard Style

Razati G., Utama D., Sartikah S., Surachim A. and Arifianti R. (2017). Social Media Usefullness on Increasing Brand Loyalty Study on Beverage Industry.In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME, ISBN 978-989-758-333-9, pages 189-193. DOI: 10.5220/0007117001890193

in Bibtex Style

@conference{gc-bme17,
author={Girang Razati and Dian Herdiana Utama and Sartikah Sartikah and Ahim Surachim and Ria Arifianti},
title={Social Media Usefullness on Increasing Brand Loyalty Study on Beverage Industry},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,},
year={2017},
pages={189-193},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007117001890193},
isbn={978-989-758-333-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,
TI - Social Media Usefullness on Increasing Brand Loyalty Study on Beverage Industry
SN - 978-989-758-333-9
AU - Razati G.
AU - Utama D.
AU - Sartikah S.
AU - Surachim A.
AU - Arifianti R.
PY - 2017
SP - 189
EP - 193
DO - 10.5220/0007117001890193