Adoption of Customer Behaviour in Using Mobile Phone as a Fintech Media Base on UTAUT Model

Agus Mulyana, Ratih Hurriyati, Disman Disman, Lili Adiwibowo

2017

Abstract

Currently technological developments have been used in various fields that support community activities and activities, not least in the field of finance or finance. Technical developments have succeeded in producing products on digital payments called fin tech or financial technology (fin tech). Fin tech is one form of application of information technology in the field of finance, which is an innovation with a touch of modern technology. Money as a means of payment is a very important element in the activities of human life. Along with the development from the times and technology, people slowly switch from cash (physical) payment to non-cash payment (electronic) or e-payment one of the products Fintech. The UTAUT model is a theory-based model developed by Venkatesh, et al. in 2003. This model describes the factors that affect one's acceptance of information technology. In UTAUT model, there are four constructs / variables that become direct determinant factors that are significant to technology acceptance behavior. The four variables are performance expectancy, Social influence, effort expectancy, and facilitating conditions.

Paper Citation

in Harvard Style

Mulyana A., Hurriyati R., Disman D. and Adiwibowo L. (2017). Adoption of Customer Behaviour in Using Mobile Phone as a Fintech Media Base on UTAUT Model.In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME, ISBN 978-989-758-333-9, pages 194-200. DOI: 10.5220/0007117101940200

in Bibtex Style

@conference{gc-bme17,
author={Agus Mulyana and Ratih Hurriyati and Disman Disman and Lili Adiwibowo},
title={Adoption of Customer Behaviour in Using Mobile Phone as a Fintech Media Base on UTAUT Model},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,},
year={2017},
pages={194-200},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007117101940200},
isbn={978-989-758-333-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,
TI - Adoption of Customer Behaviour in Using Mobile Phone as a Fintech Media Base on UTAUT Model
SN - 978-989-758-333-9
AU - Mulyana A.
AU - Hurriyati R.
AU - Disman D.
AU - Adiwibowo L.
PY - 2017
SP - 194
EP - 200
DO - 10.5220/0007117101940200