Political Marketing Model for District Leader Election

AMA Suyanto, Suwignyo Widagdo

2017

Abstract

Political marketing at local elections in Indonesia still has not found a model that can be used as a reference for parties and candidates as well as constituent to conduct marketing effort effectively. The findings of this research is political marketing models in improving the decisions of voters in electoral districts, both from political parties as well as from the individual (independent) should be able to optimize the entire existing dimensions in the marketing mix, especially on the dimension of the promotion.

Paper Citation

in Harvard Style

Suyanto A. and Widagdo S. (2017). Political Marketing Model for District Leader Election.In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME, ISBN 978-989-758-333-9, pages 260-262. DOI: 10.5220/0007118202600262

in Bibtex Style

@conference{gc-bme17,
author={AMA Suyanto and Suwignyo Widagdo},
title={Political Marketing Model for District Leader Election},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,},
year={2017},
pages={260-262},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007118202600262},
isbn={978-989-758-333-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,
TI - Political Marketing Model for District Leader Election
SN - 978-989-758-333-9
AU - Suyanto A.
AU - Widagdo S.
PY - 2017
SP - 260
EP - 262
DO - 10.5220/0007118202600262