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From the analysis that has been done in this
study, on the whole, the findings revealed 43
metaphoric expressions. For instance, the candidates
chose to keep the public from realizing their primary
vision and mission as a result of the coming of
gubernatorial elections of DKI Jakarta.
Consequently, this research revealed the important
role of metaphors to frame good governance issues
and sever certain political interests.
First, the first candidate, Agus Harimurti
Yudhoyono employed most efficiently 20 metaphoric
data of conceptual metaphors (46.5%). It consisted of
the use of structural metaphor (8 data). Furthermore,
the second candidate, Basuki Tjahaja Purnama
employed the least (9 data) of conceptual metaphor
among others (30%). It consisted of the use of
structural metaphor (3 data), ontological metaphor (5
data), and orientational metaphor (1 data). Last,
metaphors employed by the third candidate, Anies
Baswedan, 14 data (32,5%) could be categorized into
the following dominant types, It consisted of the use
of structural metaphor (9 data), ontological metaphor
(4 data), and orientational metaphor (1 data).
The possible tendency that could be drawn was
that each candidate was capable of packaging ideas
conveyed to the public through metaphoric
expressions. Once it happened in reality, one should
seize the chance. The metaphor by means of the
campaign speeches was highly persuasive,
convincing the hearers that it was a golden
opportunity which could never be missed. Therefore,
the metaphor implicitly expressed the gubernatorial
candidates’ approval of the issue.
In addition, the potential metaphors used by the
candidates that could be seen in the table above were
likely to be deliberately diverse in their use as an
effort to give the effect of anesthesia and to persuade
the public. In this research, on the type of structural
metaphor, one interesting evidence of deserving
attention was the metaphorical use of the journey,
commodity, and objects metaphors. For instance, the
data “time bomb” (bom waktu) as part of object
metaphor of ontological category revealed the
conflict metaphors employed to give a positive
assessment of their own party ideology and to present
a negative evaluation of the party of the opposition.
Further example, the use of adjective “bitter” (pahit)
in structural metaphor “Let us make welfare so that
none of the citizens of Jakarta feel the bitterness of
life.” as form of food metaphors used to conceptualize
feelings related to the social disparities occuring in
Jakarta.
Whereas, the use of nominal “heart” (jantung) in
metaphoric data “Proclamation was echoed in the
heart of the capital city Jakarta.” (“Proklamasi
dikumandangkan di jantung ibu kota Jakarta.”) as
form of part of body metaphors used to conceptualize
animate thing in accord with Jakarta itself.
In addition, the findings also disclosed the
similarity indicating non-human entity metaphors
that tended to be consistent in figuring out metaphoric
expressions which consisted of condition meaning
(being) and substance use. In this respect, a reflection
that wanted to be disclosed through the use of
metaphors was mainly obvious, the gubernatorial
candidates tried to objectify something abstract. This
can be made clear by looking at the following data
“time is getting closer.” Where the time serves as the
target domain that has the abstract concept is
projected with the human figure that has the ability to
step closer or away.
Therefore, as the analysis done on such example
revealed that existing elements behind the source
domain was on the form of human entity. This can be
discovered through the use of metaphors that derive
from the word closer (mendekat). By understanding
the details of the data above, this phenomenon also
disclosed that the diversity of meaning occurs due to
the expansion because there were two words used in
metaphoric expressions compared in different
contexts.
Based on the results of the study, it can be
revealed that the application of conceptual metaphor
by the candidates seems to considerably vary and not
only discuss political issues, they also discuss the
ongoing phenomena to make the people realize the
major problems and understand the visions of each
candidate. Findings also disclosed that metaphor with
Table 1: Data of conceptual metaphoric use.
Disclosing Metaphorical Analysis in Political Discourse
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