measure attitudes are the ability, impression, using,
and transmission either vertically or horizontally to
fellow generation.
3 RESULTS AND DISCUSSION
Attitude is the activity of cognition, affixation, and
tendencies acting someone who is relatively fixed
nature. The trend heading into one object, either an
individual or an institution. That attitude is a source
of cultural, family, and personal. Experts have
different opinions about the attitude. Some are
assumed, that attitude is a determining factor in the
deed, but there is also argued to the contrary i.e. a
decisive attitude. Without the need to sharpen the
differences of opinions of experts, let alone argue it
compellingly, certainly between attitudes and deeds
difficult separated because both have a very tight
relationship. Attitude with regard to what was
thought, felt, and would like to be done by a person
in respect of the existence of something
circumstances. While it appears that deeds are
always determined by the prevailing social norms,
habits are wont to do, and by the thought of what
might appear when the deed was done, and not just
by sheer desire is based.
If the attitude is associated with language, then
one thing cannot be denied that the language is not
only an objective, not just tools or instruments that
are social to deliver neutral meaning, but relate with
the identity of a social group or ethnic. If there are
strong links between language and identity of the
wearer so that relationship will be revealed in the
individual attitude towards the language and the
wearer. Individually language serves as a tool and is
a maid thought processes at once in social is a tool
of social interaction or communication. Language as
a tool relies on the human who uses it. In other
words evolved and the demise of the language, not
the language, as well as the defense power of the
language depends on the community's use.
According to Moeliono (1985) was described
language attitudes related to the language
development into six parts, namely (1) attitudes that
underestimate the quality of the language parallel to
the language attitude, (2) the attitude that like to
break through, (3) attitudes of low dignity, (4)
attitudes away from discipline, (5) reluctance to
assume responsibility, and (6) attitudes takes over
diction and style. According Sugiyono (2014) in
relation to language wisdom, language attitudes are
more decisive and affect the effectiveness of policies
taken. The language attitude also determines
whether the language that a society used is better or
worse than any other language.
In Indonesia, the regional language or mother
tongue (minor language) is always in harmony with
the major language/s as well as mutually plays an
important role. The national language as a unifying
language is sometimes intimidating regional
language so it is needed to set a clear regulation as
an attempt in preserving regional language.
According to Crystal (2000), the preservation of
regional languages also need to be done and
certainly has a purpose as follows:
realizing cultural diversities;
maintaining ethnic identity;
allows social adaptability;
adding safe feeling psychologically for
children/person;
improve linguistic sensitivity.
The fifth goal on top of one another interlocked
in the context of culture. Empowering regional
languages should be a part of a strategy in
preserving culture.
The idea that cultural content is reflected in the
language is widely expressed by experts. Boaz (in
Wahab, 1995) confirms that the relationship of
language and culture is not only the relationship
between the mind and the reciprocal language but
also between language and custom, between
language and behaviour, as well as between ethnic
and language changes happening in the culture.
Linguistic anthropology can be divided into four
areas, namely, physical, linguistic, cultural, and
archaeological.
In terms of physical human beings grow and
develop by way of adapting to the environment in
which it is located, e.g. people who live on the coast
or a hot place, less stand in a cool place or the
mountains, and vice versa. These things have an
impact on how the pronunciation of a word or
sentence. The unique thing about speakers’ attitudes
and language strategies in communicating this is
very exciting to be examined is no exception
regarding the Dayak Bidayuh language in West
Kalimantan, which borders Malaysia.
Language attitude data comes from observation
and interview result. Aspects of taken data are
loyalty, pride, and awareness of language norms.
The data are analysed qualitatively. Suhati and
Solihah (2015) explain the data was categorized to
be very good, good, and less good. Based on the
findings analysis results were obtained by
researchers in Entikong District, the respondents
were born and developed in Dayak Bidayuh society,
Variety in Using Language and Dayak Bidayuh Language Reviewed from Society’s Attitude as a Preservation of Language in the Border
Region of West Kalimantan
707